Mobile World Congress 2008
NSN Offers to Solve Network Problems Before They Occur
| Feb 12, 2008 | Telecom Infrastructure Services | Show Update
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Analyst: John Marcus
Current Perspective: Positive
Vendor Importance: Moderate
Market Impact: Moderate |
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Event Summary
February 11, 2008 -- Nokia Siemens Networks Services is launching a new customer care offering with the addition of “Care goes ProACTIVE.” This active engineered service can identify upcoming faults in the network and initiate resolution actions before the actual fault occurs. The service is designed to significantly improve quality of service for operators and their end-users through a “predict, prevent and improve” model.
Analytical Summary
• Current Perspective: Positive on Nokia Siemens Networks’ (NSN) launch of a new proactive fault maintenance service, because the offering responds to growing demands from operators for their network suppliers to take a more active role in the ongoing operations and maintenance of the network, and to provide customer care services driven more by overall network and service performance than by simple repair or replacement of individual faulty boxes.
• Vendor Importance: Moderate to NSN Services, because while the new “Care goes ProACTIVE” service is an enhancement to its existing preventive maintenance service, the new offering has the potential to improve its overall competitiveness in post-deployment technical services by offering a new model for network maintenance. Among most telecom infrastructure vendors, the goal is for services to evolve from standalone check-box feature items in the equipment sale to fully-featured products of their own. Innovative capabilities such as its “predict, prevent and improve” model can help NSN to achieve that goal, even in maintenance and support services, an area still tied closely to the sale of the products they support.
• Market Impact: Moderate on the technical services segment of the telecom infrastructure services market, because NSN has made its first new service launch in maintenance and support, or network care, since it established its joint venture between Siemens Networks and Nokia Networks last April. Competitors such as Alcatel-Lucent, Cisco and Motorola have all made reference in their service agendas, each in their own way, to network-level services--something that is clearly being driven by the demands of operator customers looking for network care solutions that address business issues first and foremost. With its “Care goes ProACTIVE” launch, NSN joins in with its own unique approach.
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