CES 2008
Nokia to Create U.S. Version of N95 8GB
| Jan 8, 2008 | Mobile Devices | Show Update
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Analyst: Avi Greengart
Current Perspective: Negative/Neutral
Vendor Importance: Moderate
Market Impact: Very Low |
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Event Summary
January 7, 2008 - Nokia announced the optimized Nokia N95 8GB for 3G HSDPA networks in the Americas. The new Nokia N95 8GB boasts a stunning 2.8 inch QVGA screen with support for up to 16 million colors, 8 GB of built-in memory, A-GPS positioning for improved location access and enhanced battery life. It will retail for $749 and will start shipping 1Q08 to Nokia Nseries retailers across the United States, the Nokia flagship stores in New York and Chicago as well as online e-tailers.
Analytical Summary
• Current Perspective: Slightly negative on Nokia announcing a U.S. version of the N95 8 GB at CES, and nothing else, as this announcement just brings the U.S. N95 to full parity with Nokia’s European versions. It is expensive, relatively bulky, and lacks carrier distribution. That said, the N95 is one of the most advanced handsets on the market today in any of its variants, and having in-built storage along with 3G capabilities is a welcome correction to Nokia’s mistake of not offering a version with 850/1900 3G frequencies in the first place.
• Vendor Importance: Moderate to Nokia because the N95 is flying off the shelves in Europe, but the U.S. market is where the company is weakest both in terms of sales and brand ranking.
• Market Impact: Very low on Smartphones because this is an evolutionary change to a product that is extremely expensive and does not have carrier distribution.
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