IPTV World Forum 2008
Swiss-based Osmosys Takes Neutral Approach to IPTV Market with Open Standards-based Solution Set
| Mar 13, 2008 | Digital Media Infrastructure | Show Update
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Analyst: Erik Keith
Current Perspective: Neutral
Vendor Importance: High
Market Impact: Low/Moderate |
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Event Summary
March 11, 2008 – Osmosys S.A., a provider of open standards Java-based interactive digital television solutions, announced the launch its new end-to-end IPTV Solution at the IPTV World Forum at Olympia, London (March 12-14, 2008). The Osmosys solution enables the deployment of IPTV and multimedia services over broadband networks, and includes Osmosys’ EGG 3D graphics technology, open standards middleware based on GEM technology, a number of Linux-based server modules, and is controlled by a user friendly front-end system for easy administration.
Analytical Summary
• Current Perspective: Neutral on Osmosys’ entry into the IPTV market, because despite the company’s established presence in the digital video broadcast (DVB) market and solid installed base (as well as the fact that the IPTV market is effectively still in its formative stages), the middleware sector is already very competitive, and Osmosys faces the difficult tasks 1) demonstrating critical differentiation of its solution set amidst a growing pool of contenders, which includes Tier 1 vendors Microsoft and Thomson, and 2) winning mind and market share within a diverse array of operator accounts worldwide.
• Vendor Importance: High to Osmosys, which needed to time its official entry into the IPTV market to generate maximum exposure; to this end, Osmosys’ debut at the IPTV World Forum event in London provides the company with maximum exposure for a formal launch, especially given the fact that seven of the top ten IPTV service providers (in terms of subscribers) are European operators.
• Market Impact: Low to moderate on the overall digital media infrastructure market, because despite Osmosys’ experience in the DVB market, and the competitive advantages of offering an open-standards-based IPTV solution set that leverages key technological “building blocks,” Osmosys is entering a very competitive market segment where it will be difficult to generate customer and market traction, even with a compelling IPTV service delivery/performance/value proposition.
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Current Perspective
Competitive Positives and Concerns
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