Mobile World Congress 2009

Aepona Teams with TDC to Push Network as a Service Business Model

| Feb 9, 2009 | IP Services Infrastructure | Show Update

| Analyst: Joe McGarvey

Current Perspective: Positive Vendor Importance: Moderate/High Market Impact: Moderate

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Event Summary

February 9, 2009 -– Aepona announced that it has been chosen by TDC for the supply of a new Network as a Service (NaaS) enabler platform that is designed to transform how TDC manages and interfaces with third party content and service providers. The Aepona Telecom Web Services solution, which is part of its Universal Service Platform, will be deployed by TDC to provide streamlined third-party access to TDC’s core network resources.

Analytical Summary

• Current Perspective: Positive on Aepona’s deployment of its Universal Service Platform at TDC, as the transaction provides Aepona with multiple benefits, including a strong addition to the company’s reference accounts for its service delivery platform (SDP) and a well-timed opportunity to promote its SDP’s ability to provide operators with the ability to tap into the services revenue chain of third-party service and content providers. The specialty of the Aepona SDP is its ability to expose the underlying telecommunication functions of an operator for use by third parties developing Web-based applications and services. The product’s deployment at TDC on the eve of MWC affords Aepona the opportunity to put its Telecom Web Services solution in the industry spotlight and to associate its SDP with the popular concept of service enablement, which roughly describes the proposed role of facilities-based operators in future IP services delivery operations.

• Vendor Importance: Moderate to high to Aepona, as the company is one of the smallest in the emerging SDP market and the notoriety associated with a deployment win with a European operator that has a strong reputation for adopting advanced technology and IP services infrastructure architectures enables the company to temporarily grab the spotlight from much larger competitors. The deployment announcements also helps Aepona to associate its products with a new label – Network as a Service (NaaS) – that is being associated with the industry movement that is based on the concept of facilities-based operators leveraging their assets to provide value to services that flow across their networks. Though it remains to be seen if NaaS will catch on as an industry buzzword, Aepona is helping to associate its name with the more generic moniker – service enablement – to describe the emerging business model.

• Market Impact: Moderate on competitors in the SDP sector of the market, as Aepona in some respects is a niche player in the space, focusing on enabling third parties to access underlying telecom functionality. At the same time, however, the management of third-party partners and the exposure of telecom functionality to Web developers are major components of an overall SDP. As SDPs are modular by nature and necessity – to promote multi-vendor integration – competitors in the SDP market, such as Alcatel-Lucent, Ericsson, Huawei, NSN and ZTE, which offer more comprehensive solutions than Aepona, are vulnerable to having their Web services and third-party management components of their respective solutions displaced by technology from a competitor such as Aepona.

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