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Mobile World Congress 2009

Harmonic Looks to Establish Mobile Video Harmony

| Feb 18, 2009 | Digital Media Infrastructure | Show Update

| Analyst: Yoav Schreiber

Current Perspective: Positive/Neutral
Vendor Importance: Moderate
Market Impact: Moderate

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Event Summary

February 16, 2009 -- At Mobile World Congress 2009, Harmonic will feature its content preparation and transcoding solutions for mobile video delivery to various networks and devices (broadcast, 3G/4G, Internet, and sync-and-go). Taking place in Barcelona from February 16-19, Mobile World Congress is an annual event that attracts key decision-makers in the mobile industry. Harmonic's innovative ProStream 4000 multi-screen transcoder, Rhozet, and LIVEcut technologies (key components of the mobile video delivery solution on display at Mobile World Congress) enable operators to provision live, time-shifted, and on-demand content on a mobile device. These systems leverage existing headend investments and help operators deliver the high performance required for successful mobile video services.


Analytical Summary

• Current Perspective: Slightly positive on Harmonic using the Mobile World Congress 2009 event to promote how its transcoding and content preparation portfolio assets can meet the mobile video delivery requirements of mobile operators, although Harmonic still must prove it can further penetrate the mobile video sphere of the networking universe while competing successfully (and cooperating according to customer preference) against titans such as Ericsson/TANDBERG Television, Alcatel-Lucent, Cisco, Motorola, Thomson, Huawei, ZTE, and NSN.

• Vendor Importance: Moderate to Harmonic, since the company needed to promote how its ProStream 4000 multi-screen transcoder, Rhozet, and LIVEcut technologies prove it possesses the portfolio assets to meet the evolving mobile video challenges of operators. Such assets can complement Harmonic’s extensive track record within fixed cable, satellite, broadcast, and telco video applications and services.

• Market Impact: Moderate on the content distribution system and video head-end segments of the overall digital media infrastructure realm, since Harmonic’s mobile delivery solutions announcement at MWC 2009 is of a demonstrative nature, which will not oblige rivals to respond directly to Harmonic’s marketing efforts in this instance.

 

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