Oracle OpenWorld

Oracle Previews Future Middleware Enhancements

| Oct 16, 2009 | Application Infrastructure | Show Update

| Analyst: Brad Shimmin

Current Perspective: Positive
Vendor Importance: High
Market Impact: High

Event Summary

October 14, 2009 - Larry Ellison, Oracle’s CEO, demonstrated planned capabilities of a future release of Oracle Enterprise Manager. The company also announced Oracle Application Integration Architecture (AIA) Release 2.5, the impending integration between Oracle Content Management products and Oracle Applications, the planned future releases of Oracle JDeveloper 11g, and enhancements to its Application Development Framework (Oracle ADF) 11g platform.

Analytical Summary

• Current Perspective: Positive on Oracle's wide-ranging set of announcements at its annual Oracle OpenWorld conference. The company has renewed its investment in packaged vertical industry knowledge, continued its efforts to empower Java developers and worked to establish a comprehensive architecture capable of unifying heterogeneous enterprise applications. Many of the products released and capabilities previewed along these lines will strengthen Oracle's already dominant position within the middleware market, bolstering its reputation as an engineering powerhouse.

• Vendor Importance: Very high to Oracle, owing to the vendor's ongoing acquisitive nature, which demands a significant show of unity and direction. To that end, Oracle's demonstration of future capabilities at OpenWorld serves if nothing else to show the vendor's ability to integrate and leverage acquired technologies quickly, as is the case with its continued work to align assets acquired from BEA in January 2008. This show of strength will serve the vendor well, once its pending acquisition of Sun Microsystems finalizes.

• Market Impact: High on the application infrastructure market as a whole, owing to Oracle's ability to demonstrate a multifaceted yet unified vision of a one-stop yet highly interoperable infrastructure solution. However, with most of the announced capabilities still on the horizon and the pending acquisition of Sun temporarily stalled by the European Commission, the overall market impact those announcements has been somewhat blunted.

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Current Perspective

Competitive Positives and Concerns

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