IBC 2009

TANDBERG Television’s OpenStream Back Office Supports Multiplatform Content Delivery

| Aug 11, 2009 | Digital Media Infrastructure | Show Update

| Analyst: Yoav Schreiber

Current Perspective: Slightly Positive
Vendor Importance: High
Market Impact: Moderate/High

Event Summary

August 10, 2009 -- Ericsson’s TANDBERG Television will demonstrate the latest version of its OpenStream back office with device awareness capabilities, which will enable cable operators to leverage their existing on-demand investment to enable multiplatform TV services. The technology demonstration, to take place at the CableLabs Summer Conference (August 9-12, 2009) and IBC (September 11-15, 2009), includes session shifting, which allows a subscriber to pause playback on one device, such as a PC, and resume playback of the same video on another device, such as the TV or mobile phone.

Analytical Summary

• Current Perspective: Slightly positive on the upgrade to Ericsson’s TANDBERG Television OpenStream back office platform, which supports device-aware capabilities, as it will enable operators to expand their on-demand content delivery services seamlessly across any platform and to any device. Beyond the technical demonstrations of multi-screen session shifting capabilities, the OpenStream upgrade improves the business case for introducing new services such as premium content delivery via MPEG-4 AVC, or content streaming to PCs, by enabling operators to leverage their on-demand infrastructure.

• Vendor Importance: High to TANDBERG Television, because the announcement and upcoming demonstrations enable the company to highlight the advantages in leveraging its OpenStream platform for addressing the ever-increasing appetite for on-demand consumption, especially as content viewership grows on PCs and mobile devices. Yet, TANDBERG Television could benefit from highlighting more tightly integrated solutions across its own portfolio of digital media infrastructure (DMI) offerings, as well as Ericsson’s overall assets.

• Market Impact: Moderate to high on the content delivery segment of the DMI market, since OpenStream commands strong market deployment credentials, such as supporting roughly 90% of VoD content in North America, providing a solid foundation for driving the adoption of new functionality. Yet, despite the focus in supporting the on-demand content delivery requirements of service providers, a significant amount of marketing and capabilities distance/gap exists between DMI vendors with respect to supporting anytime and anywhere functionality (see ODVS Vendor Roadmaps Addressing the Scaling and Monetization of On-demand Video, July 21, 2009).

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Perspective

Competitive Positives and Concerns

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