VoiceCon Orlando 2009

Avaya Aura Casts Enterprise Communications in a New Light

| Apr 1, 2009 | Enterprise Communications | Show Update

| Analyst: Brian Riggs

Current Perspective: Positive Vendor Importance: High Market Impact: Moderate

Click here

Event Summary

March 30, 2009 - Avaya introduced its Aura architecture, a new means for enterprises to rein in the complexity of large multivendor communications networks, as well as reduce infrastructure costs and streamline application delivery. At the heart of new architecture is the Aura Session Manager, a SIP-based engine that provides the middleware necessary to interconnect systems and applications from multiple vendors. Avaya Aura will be available globally in May 2009. Aura Session Manager is available free to Avaya customers with Communication Manager Enterprise Edition. Server licenses cost $50,000 to customers of Communication Manager Standard Edition.

Analytical Summary

• Current Perspective: Positive on Avaya’s Aura architecture, because it can deliver a practical means for large enterprises to introduce an IMS-like architecture in a manner that posses concrete benefits to the way they deploy and manage distributed, multivendor communications networks. By implementing the new architecture, enterprises will be able to reduce some of the costs and complexities in managing a multivendor communications network, as well as enjoying more rapid rollout of applications accessible to users based on their needs not their locations. However, Avaya’s main competitors are able to offer much the same sort of solution, albeit through third-party partnerships already in place.

• Vendor Importance: High to Avaya, because Aura takes core routing technology previously offered through one of its DevConnect partners, brings it in house and adds a rich means of application integration to the mix. This will allow Avaya to take a transformative role in the way its large enterprise customers architect their communications networks and make services available to end users.

• Market Impact: Moderate on the communications market, because Aura presents enterprises with an intriguing new way to create service efficiencies in multivendor networks. Aura also has the potential of benefiting Avaya resellers and systems integrators as the introduce new sets of consulting and integration services that help enterprises introduce and derive maximum benefit from the new architecture Avaya is proposing. However, in the near term only a subset of Avaya customers will have the inclination or resources to rethink the way features and applications are delivered to end users in their existing communications environments.

CLIENTS ONLY

Current Perspective

Competitive Positives and Concerns

| Client access - Full report in Enterprise Communications | More information

Top