Atmel Sees Gold in maXTouch

Event Summary

May 19, 2010 – Atmel Corporation, announced that its maXTouch technology has been expanded to enable support for large touchscreens up to 15 inches for emerging products including touch-enabled tablets, smartbooks, mobile internet devices(MIDs), netbooks and industrial applications. MaXTouch technology is designed to enable new applications and user interactions on a single screen through the use of chip technology and proprietary algorithms that will provide for higher performance and faster response times. Touchscreen functionality includes unlimited touches, rejection of unintended touches, stretch pinch and rotate gestures, styles support, handwriting and shape recognition and other features for MIDs and netbook screens.

Quick Take

Analytical Summary

• Current Perspective: Positive on Atmel’s expanding its maXTouch technology to support touchscreens of up to 15 inches, because supporting larger screens particularly in this size range allows it to now target the notebook and smartbook market segments more directly, and potentially diversify its revenue streams.

• Vendor Importance: High to Atmel, because without the ability to support larger screen displays with its capacitive tough screen technology it would be effectively locked out of that portion of the market that demands larger screens. It would have otherwise limited Atmel to the MID segment that typically needs screen sizes of seven inches and smaller.

• Market Impact: Moderate on the touchscreen market segment as vendors are looking to increase screen sizes to differentiate their products and better address the needs of the smartbook and tablet markets. Atmel’s touts its mutual capacitance technology as offering significant advantages over the traditional resistive technologies providing design advantages and product differentiation.

CLIENTS ONLY

Competitive Positives and Concerns

Response & Recommendations

| Client access - Full report in Mobile Device Silicon | More information

Top

Top