Fujitsu’s Global Cloud Strategy Envisions New Business Models

Event Summary

April, 22 2010 -- Fujitsu launched its global cloud strategy rooted in four modes of consumption: infrastructure, application, activity, and content. Fujitsu already offers cloud platforms regionally for the infrastructure mode, and this offering is being reinforced with the global deployment of a standardized cloud platform. Trial provision of services starts in May 2010 (commercially available in October 2010) in Japan, followed by Australia, Singapore, the U.S., the UK, and Germany.

Quick Take

Analytical Summary

• Current Perspective: Moderate on Fujitsu’s migration to cloud service provisioning in the global market, because it provides a useful roadmap for potential customers couched in business (rather than technology) terms. However, the long lead-time and fragmented global implementation leaves a lot of room for competitors to jump in with their alternatives.

• Vendor Importance: High to Fujitsu, as it struggles to create a viable and truly global presence after factitious organizational upheavals and the adoption of a new transnational strategy. The provider needs to show new types of global products and service platforms that will appeal to new customer groups and assure the company a place in the fast-growing cloud markets.

• Market Impact: Moderate on the global cloud service markets, because the strategy gives a viable vision of what cloud services mean in business value terms and emphasizes that Fujitsu has the ability to deliver complete solutions. However, the long lead-times and the fragmented global rollout indicate that near-term mark impact will be minimal and medium-term impact will depend on Fujitsu’s ability to complete its reorganization.

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