TI Expands Its OMAP 35x EVM Proposition with WiLink 6.0 Sweetener

Event Summary

April 5, 2010 – Giving designers working on the OMAP35x platform the opportunity to incorporate wireless connectivity technology into their portable designs, Texas Instruments (TI) introduced the availability of its WiLink 6.0 (WL1271) solution on the OMAP35x processor Evaluation Module (EVM). With this solution, TI is making wireless connectivity solutions available for design in a broad array of applications. One of the smallest solutions to integrate wireless LAN (WLAN) and Bluetooth technologies in a single chip, the WL1271 solution sparks futuristic designs on the EVM through the combination of TI’s OMAP processor and wireless connectivity.

Quick Take

Analytical Summary

• Current Perspective: Moderate on TI’s announcement that it has integrated its WiLink 6.0 solution into the OMAP 35x evaluation board because it represented a logical yet obvious next step for the company. The pressing question that now remains is the time frame for the WiLink 7.0 solution to be available on an evaluation board as well.

• Vendor Importance: Moderate to TI, because all vendors of mobile silicon devices offer development boards and tools to aid their customer in the design and implementation of the end product. The action will help TI to focus its products and customers on the combined capabilities of its wireless connectivity technology and its application processor technology within a mobile silicon platform context.

• Market Impact: Low on the overall mobile device silicon market as this move alone will not likely drive a shift or change in mind share among potential mobile device OEMs. A dual technology wireless device is also nothing special in this market segment as many mobile silicon vendors already offer such capabilities and options. What will have more market significance is when the quad-wireless connectivity WiLink 7.0 solution (i.e., WiFi a/b/g/n, FM, Bluetooth and GPS on a single chip) becomes available on an EVB with an OMAP35x processor.

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