Telegent and Samsung Wave the Analog Mobile TV Flag

| Mar 19, 2010 | Mobile Device Silicon | Analyst: Ron Westfall

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Event Summary

March 17, 2010 – Telegent Systems announced that its analog mobile TV receiver is shipping in Samsung’s Star TV S5233T handset, recently launched in Southeast Asia. With this handset, Samsung adds free-to-air TV to one of its most popular touchscreen models, providing Southeast Asia consumers with mobile access to live, free TV content.

Quick Take

Analytical Summary

• Current Perspective: Positive on Samsung using Telegent’s TLG1121 mobile TV SoC technology for its Star TV S5233T handset product aimed at the Southeast Asia region. The collaboration capitalizes on the expansion of free-to-air mobile TV services within multiple regions, as analog mobile TV will remain a cost-effective viable service option within the Southeast Asia region where analog shut off dates remain several years away or have yet to be even scheduled.

• Vendor Importance: Moderate to Telegent and Samsung, since each company needed to publicize progress in their collaboration efforts related to analog mobile TV innovations including touchscreen control of TV viewing, SMS messaging during continuous TV viewing, and single-click screen capture and record.

• Market Impact: Moderate on the mobile TV silicon market segment, since Samsung and Telegent command the channels and market presence to oblige rivals to at least adopt marketing messages that address their partnership efforts aimed at free-to-air mobile TV applications within the Southeast Asia region.

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Competitive Positives and Concerns

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