Texas Instruments Takes Connectivity Integration to Another Level

| Feb 11, 2010 | Mobile Device Silicon | Analyst: Ron Westfall

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Event Summary

February 9, 2010 -- Demonstrating its position in the wireless connectivity market, Texas Instruments, Inc. (TI) unveiled its WiLink 7.0 single-chip solution, an offering that integrates WLAN 802.11n, GPS, FM transmit/receive, and Bluetooth technologies. Integrating these capabilities on a single chip, the 65-nanomenter WiLink 7.0 solution could reduce costs by 30%, reduce size by 50%, and deliver superior coexistence performance compared to existing solutions. Built on seven generations of proven technologies and legacy software, this single-chip solution further extends TI’s heritage of bringing technologies previously seen in high-end devices to the broader mobile market.

Analytical Summary

• Current Perspective: Positive on Texas Instruments (TI) introducing the WiLink 7.0 single-chip solution on the eve of the Mobile World Congress (MWC) 2010 event. The new product is clearly differentiated from competitive wireless connectivity silicon solutions, as the new TI product lives up to its billing of being the industry’s first announced quad-radio, single-chip offering, generating robust marketing momentum for TI during the heavy buzz atmosphere that surrounds the annual MWC events.

• Vendor Importance: High to TI, as the company needed to unveil the WiLink 7.0 single-chip solution not only to advance its wireless connectivity portfolio marketing, but also to complement marketing efforts related to the advocacy of discrete architectures as well as OMAP 4 platform market expansion efforts within the application processor realm.

• Market Impact: Very high on the overall mobile device silicon market, since TI possesses the channel presence and marketing panache to compel rivals at least to generate marketing and product development adjustments related to the wireless connectivity dimensions of their mobile silicon offerings. Clearly, mobile device manufacturers are requiring more diverse and flexible wireless connectivity capabilities in their products and this will prove a major marketing theme during the course of 2010.

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Current Perspective

Competitive Positives and Concerns

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