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Integra Telecom Makes Multi-Pronged Ethernet Expansion for its Enterprise Play
| Aug 3, 2011 | Network Access and VPN Services
| Analyst: Brian Washburn
Event Summary
August 1, 2011 – Integra Telecom is expanding Ethernet over copper (EoC) availability to more than 120 COs, and is making Ethernet over TDM (T1/NxT1) available to almost 300 COs in its 11-state footprint. The company already offers Ethernet over fiber. Integra's Ethernet services support high-speed access (including Internet access and access to data centers), point-to-point and multipoint networking connectivity.
Quick Take
Analytical Summary
• Current Perspective: Moderate to Integra Telecom’s announcement of its Ethernet-centric strategy, because the provider is following up on its initial Ethernet over copper (EoC) deployment in mid-2008, using Hatteras Networks’ gear. Integra appears to be making sweeping changes in response to revenues that flagged in 2008-2009. By emphasizing Ethernet access, Integra Telecom can out-compete traditional T1/NxT1 leased-line services in speed, price and functionality at the low end, and go up against products such as CenturyLink's Metro Optical Ethernet (QMOE) at the high end.
• Vendor Importance: High to Integra Telecom, because the carrier is expanding its fiber/copper Ethernet access as part of an overall business development plan to expand its service up-market, targeting local and regional small and mid-size enterprise customers. Integra Telecom is ramping up a strategy that bundles networking and cloud services to appeal to these mostly multi-site enterprises in its 11-state service area.
• Market Impact: Moderate to CenturyLink, because Integra's Ethernet expansion plans will compete directly against CenturyLink's copper-/fiber-based Ethernet services across much of that company's 14-state RBOC footprint. Integra Telecom's 1,700 lit buildings and EoC in 120 COs may seem small, but the carrier can reach the downtown areas of the most attractive markets in its mountain and western region footprint. What's more, Integra can offer Ethernet over TDM as an alternative in nearly 300 additional COs where it has a presence.
CLIENTS ONLY
Current Perspective
Competitive Strengths and Weaknesses
Response & Recommendations
Buyer Actions
Analytical Perspective
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Integra Telecom Expands Ethernet Services
Integra’s Ethernet Services Enhances Thousands of Businesses
PORTLAND, Ore.--(BUSINESS WIRE)--Integra Telecom Inc., a provider of enterprise grade networking and communications solutions, has expanded its Ethernet Services product portfolio to reach more than 400,000 businesses. Launching August 1 with full network availability October 1, Integra’s Ethernet Services will be available via Ethernet over Copper (EoC), in more than 120 COs and are also available via EoTDM in nearly 300 COs throughout the West. This expands on Integra’s current Ethernet Service offering which is available via fiber delivery over its 3,000 route miles of metro fiber and 5,000 miles of long-haul fiber.
“Businesses of all sizes are rapidly adopting carrier-grade Ethernet platforms as the transport method of choice. The future of Integra is all about Ethernet. Whether delivered via Fiber, TDM or Copper, Integra’s Ethernet Services offering provides a full range of customer options”
The expansion helps large, enterprise customers solve complex business needs, including point-to-point connectivity, multiple-point connectivity, business continuity, and access to high-bandwidth cloud services. Product benefits include the following:
- Simplified network management for rapid fault detection and monitoring.
- Online customer portal for performance management, bandwidth allocation, and class of service modifications.
- Industry leading SLA’s.
- Bandwidth 3 Mb/s up to 10 Gb/s.
“We are excited to offer businesses fast, reliable, and secure connections,” said Bryan Adams, Senior Product Manager, Data Services. “Integra is committed to growing our network and has completed fiber installation in more than 1,600 buildings, meeting the connectivity needs of our customers including data centers, regional headquarters and multi-tenant buildings.”
“Businesses of all sizes are rapidly adopting carrier-grade Ethernet platforms as the transport method of choice. The future of Integra is all about Ethernet. Whether delivered via Fiber, TDM or Copper, Integra’s Ethernet Services offering provides a full range of customer options,” said Steve Zimba, chief marketing officer for Integra Telecom. “This flexibility, when paired with competitive pricing and superior customer service, makes for exceptional value.”
Integra Telecom’s carrier-class Ethernet Service provides metropolitan and long haul connectivity to multiple locations. Integra Ethernet Services offering includes the E-Line product line, with both Ethernet Private Line, and Ethernet Virtual Private Line (EVPL), point-to-point and point-to-multipoint WAN connectivity for customers. Future enhancements to the portfolio include E-LAN for fully meshed applications, and participation in Ethernet Exchanges, enabling greater reach for Integra’s enterprise customers and network access for Integra’s wholesale customers. In addition, Integra is increasing data rates for EoC access, eventually extending bandwidth up to 100 Mb/s.
Integra’s Ethernet Services product line is certified by the Metro Ethernet Forum (MEF), which guarantees standards of delivery, so customers can be assured that Integra’s products meet the highest standards in the industry. The services are MEF 9 and 14 compliant.
