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Oracle Reinvents WebCenter as One Brand to Rule Them All | Jul 15, 2011 | Collaboration Platforms | Analyst: Brad Shimmin Event Summary July 13, 2011 -- Oracle announced its product strategy and roadmap for a comprehensive user engagement platform, Oracle WebCenter. Due to begin emerging this October, WebCenter will combine a complete, open, and integrated portfolio of portal, Web experience management, content, and social computing technology within a single product suite. | Read Press Release | Quick Take Analytical Summary • Current Perspective: Positive on Oracle's announced plan to reinvent Oracle WebCenter Suite as a comprehensive user engagement platform for social business, branded simply as WebCenter, because this move erases numerous branding and technology overlap issues, while setting the stage for new market opportunities within high-growth arenas such as Web experience management. • Vendor Importance: Very high to Oracle, which has quite frankly stumbled recently in comparison with the rest of the collaboration platform marketplace, particularly in delivering a social networking solution. With this announcement, Oracle has at last reinvested in this important area. In particular, the company's announced plan to pull social software from Beehive and combine it with an internal, bespoke solution within WebCenter Connect will create a social platform that can both stand on its own and reside within line-of-business applications, providing contextual collaboration capabilities. • Market Impact: Moderate to the collaboration platform market, because the roadmap for WebCenter as a fully baked platform will likely extend well into 2012. That said, rivals with a strong business application and middleware play, such as IBM, Microsoft, SAP, and TIBCO, will need to begin marketing against Oracle's forthcoming solution right now, before the company is able to assemble what will be a very comprehensive platform with advantageous ties to Oracle Application and Fusion Middleware. CLIENTS ONLY Current Perspective Competitive Strengths and Weaknesses Response & Recommendations Buyer Actions Analytical Perspective | Client access - Full report in Collaboration Platforms | More information Top Top

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Oracle Announces Comprehensive User Engagement Platform

Converges Portal, Content, Web Experience Management and Social Computing Products

Redwood Shores, Calif. – July 13, 2011: Oracle today announced its product strategy and roadmap for a comprehensive user engagement platform.

Oracle WebCenter offers a complete, open and integrated portfolio of portal, web experience management, content and social computing technology in a single product suite.

A comprehensive solution to engage users inside and outside the enterprise, Oracle WebCenter delivers four main components:
Oracle WebCenter sites – Web experience management that helps improve customer loyalty by allowing business users to quickly create, deploy, target and measure multi-channel online marketing; deliver relevant, optimized and content-rich contextual web experiences and extend brand engagement and web presence to mobile and social channels
Oracle WebCenter portal – portal and composite applications that incorporate technology previously available as Oracle WebCenter Suite and Oracle WebCenter services, to deliver intuitive, personalized and contextual user experiences for enterprise applications through a prebuilt library of components for enhancing existing enterprise applications or creating new composite applications
Oracle WebCenter content - unified content management that ensures seamless access to the right information in the appropriate business context by helping organizations implement a strategic content infrastructure for managing documents, images, and rich media files while delivering contextual integration with enterprise applications
Oracle WebCenter connect - social tools that accelerate business processes by allowing users to collaborate on activities and connect with internal experts to address business challenges

As a component of Oracle Fusion Middleware with certified integrations across a range of Oracle and third-party software, Oracle WebCenter helps customers extend and maximize their existing technology investments.

Supporting Quote
“Organizations are seeking ways to boost customer loyalty and improve business performance by maximizing engagement with internal and external constituents. The latest evolution of Oracle WebCenter represents the convergence point for all products under the Oracle Enterprise 2.0 portfolio making it easier for customers to achieve that goal. By bringing our entire portfolio of portal, web experience management, content, and social technologies into a single, integrated platform, Oracle WebCenter provides the power to transform organizations,” said Andy MacMillan, vice president, Product Management, Oracle.