Telefonica Announces Updated Managed Mobility Services Portfolio

Apr 6, 2011 | Mobility Services
| Analyst: Kathryn Weldon

Event Summary

April 4, 2011 -- Telefonica announced enhancements to, and core elements of, its managed mobility suite for MNCs. The portfolio includes Central Cost Manager, Central Services Catalogue, and Mobile Device and Application Management, and it incorporates solutions for managing “Bring Your Own” devices. The suite is offered through Telefonica Multinational Solutions, a dedicated organization that is aligned with the Telefonica operating companies to deliver services to MNC customers. The solution is fortified with SLAs in 15 countries.

Quick Take

Analytical Summary

• Current Perspective: Positive on Telefonica’s managed mobility services portfolio, as the operator has come a long way in evolving its services suite to incorporate the key solution elements needed by MNCs leveraging mobile technology to streamline and transform business processes. While the announcement did not note new service offerings, as most elements are already in place, it does make public the set of service elements that are available both throughout its footprint and on a global multi-carrier basis. This clarifies Telefonica’s value proposition in offering value-added mobility services in a highly competitive market.

• Vendor Importance: High to Telefonica, as managed mobility services have become a core staple of global operators’ offerings to MNCs. Without a comprehensive set of services for mobile TEM/logistics/MDM and application enablement, it would be more difficult for Telefonica Multinational Solutions to compete effectively for MNC business.

• Market Impact: Moderate on the global enterprise mobility market, as Tier 1 global operators are vying for MNC business and already in the process of launching or enhancing managed mobility services that allow them to provide a compelling proposition. MNCs need cost control, management, and security in an increasingly complex environment for enterprise mobility. This environment includes multiple domestic, regional, and global carriers; hybrid device platforms; and escalating growth of personal devices brought into the enterprise. While Telefonica’s suite is similar to those of competitors in terms of its core elements, the company offers a unique footprint and set of global partnerships.

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