Traffix Systems' Signaling Delivery Controller (SDC) Consolidates Diameter Traffic Control Products into Unified Solution

| Mar 21, 2011 | IP Services Infrastructure
| Analyst: Joe McGarvey

Event Summary

March 21, 2011 – Traffix Systems announced the launch of its Signaling Delivery Controller (SDC), a single platform that consolidates the company’s Diameter gateway, load balancer and router products into a unified offering. In addition to unifying its products around a single management and installation systems, Traffix also incorporated several new functions and announced significant performance gains from previous versions of the product.

Quick Take

Analytical Summary

• Current Perspective: Very positive on Traffix Systems’ introduction of the Signaling Delivery Controller (SDC), as the introduction enhances the company’s Diameter traffic control portfolio on several fronts, including new functionality, performance increases and unification under a new and improved product name. The product introduction also provides Traffix Systems, a small company but an early leader in the emerging Diameter control segment of the market, with the opportunity to increase its market profile relative to larger competitors Acme Packet and Tekelec.

• Vendor Importance: High to Traffix Systems, as the Diameter protocol specialist has an opportunity to seize at least a portion of mind share leadership in the emerging Diameter traffic management market. Given the corporate heft of its current and likely future competitors, the company has a relatively short window of time to establish familiarity among operators and establish a reputation in the Diameter traffic control space. A steady stream of public notices, such as the introduction of the SDC, is vital to Traffix accomplishing that goal.

• Market Impact: Moderate on the few competitors in the Diameter traffic control space, a competitive landscape that is primarily occupied at this point by Traffix, Acme Packet and Tekelec. Though Traffix’s introduction of the SDC adds new functionality and performance enhancements to the Traffix product portfolio, the announcement does not significantly alter the company’s competitive positioning. The core functionality of the SDC has been available from Traffix for more than a year, enabling competitors to position the SDC introduction as a cosmetic product update, rather than a substantive step in the evolution of the product.

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