Verivue’s CDN Makeover Embraces Moore’s Law with OneVantage Solution

| Apr 6, 2011 | Digital Media Infrastructure
| Analyst: Yoav Schreiber

Event Summary

April 5, 2011 – Verivue introduced its OneVantage Content Delivery Solution, an integrated suite of content delivery network (CDN) software elements including a high performance cache, a request router for dynamic cache selection, and a full management and analytics suite. The OneVantage solution builds upon Verivue’s acquisition of CoBlitz in late 2010. OneVantage is available directly from Verivue and through certified Verivue Partner Network resellers. Verivue also announced that TP Group in Poland has deployed OneVantage to build a nationwide CDN.

Quick Take

Analytical Summary

• Current Perspective: Very positive on Verivue’s OneVantage solution introduction, since it provides the company with a complete portfolio of components to fulfill operator retail and wholesale content delivery network (CDN) service requirements. By leveraging and integrating software elements gained in its 2010 CoBlitz acquisition, OneVantage expands Verivue’s technical proposition from proprietary hardware to commodity servers; it also expands Verivue’s market proposition from managed content delivery (to STBs) to include un-managed/OTT content delivery (to Internet enabled devices). This is a strategic inflection point in Verivue’s market positioning, but it also presents an about-face in terms of messaging and technical focus.

• Vendor Importance: Very high to Verivue, because the introduction of its OneVantage solution is an admission that its MDX Switch product, initially introduced in 2009, was too inflexible to meet the dynamic market requirements defining OTT video delivery. OneVantage represents Verivue’s incorporation and productization of CoBlitz’s technology into a comprehensive suite of CDN software solutions. It is also the culmination of strategic changes in its go-to-market strategy, where it has established reseller agreements with Ericsson and NSN, replacing its initial partnership with ARRIS that targeted cable VoD. Despite having won an initial deployment with the TP Group (France Telecom’s fixed and mobile operator in Poland), Verivue will need to reinforce the advantages that OneVantage has over the competition who either have operator incumbency or first-mover advantages in this space.

• Market Impact: Very high on the content delivery segment of the DMI market, as well as emerging cloud-based models for infrastructure as a service (IaaS) delivery, where solutions for optimization and acceleration are critical to enabling cost-effective scaling and high quality experiences. The growing adoption of software-based CDN solutions on commodity servers reflects their criticality for introducing architectural flexibility for emerging HTTP workloads, beyond basic processor-based performance gains. With OneVantage, Verivue has jumped into an increasingly crowded space as a new and virtually untested entrant. While Verivue lacks some of the complementary portfolio elements that rivals possess (i.e., fixed and wireless routing infrastructure, content management systems/video back-office platforms), the completeness of Verivue’s OneVantage suite raises the technical bar amongst all competitors.

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