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Clearwire Exits the Postpaid Mobile Broadband Arena| Nov 2, 2011 | Consumer Services U.S. Event SummaryOctober 31, 2011 -- Current Analysis has noted via its daily tracking activity that Clearwire no longer offers postpaid broadband plans to new customers. Instead, it will only offer a single unlimited prepaid WiMAX plan, dubbed ‘4G Mobile,’ for $50 per month. Clearwire will also stop selling dual-mode 3G/4G devices, and it will only sell WiMAX devices moving forward that access its network alone. Existing customers will be able to keep their postpaid and 3G/4G services and devices. Quick Take
Analytical Summary• Current Perspective: Negative on Clearwire’s decision to discontinue its postpaid broadband plans, which is in line with the carrier’s recent statement that it wishes to concentrate more on its wholesale business, as it will negatively impact its ARPU levels. (Its retail monthly ARPU stands at $47.05, as opposed to its wholesale ARPU, which is $6.20). The withdrawal also leaves it with just a single mobile broadband plan option, severely compromising its variety quotient and ability to generate revenue. Furthermore, the carrier’s bundles (home Internet and mobile Internet) offer no financial incentives to the user, which will do little to curb churn levels. While the unlimited 4G mobile broadband plan will continue to appeal to users in relevant markets (since there are no parallels to the plan), the revenues derived from it are unlikely to be sufficient to make up for Clearwire’s capital expenditure (close to $3 billion) spent over the past two years. CLIENTS ONLY Current Analysis PerspectiveCompetitive Strengths and WeaknessesResponse & RecommendationsBuyer Actions| Client access - Full report in Consumer Services U.S. | More information
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