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Interactive Intelligence Innovates with CaaS Contact Center Trial Program
| Oct 19, 2011 | Unified Communications and Contact Center
| Analyst: Brian Riggs
Event Summary
October 17, 2011 – Interactive Intelligence launched a free trial program named Quick Spin to enable enterprises to sample the company’s IP-PBX and contact center Communications-as-a-Service (CaaS) offerings. The Quick Spin program, delivered to customers via a Web portal, will be available later in Q4 and will enable organizations to set up interactive voice response menus, skills-based routing, call flows, real-time speech analytics and other applications and features quickly.
Quick Take
Analytical Summary
• Current Perspective: Positive on Interactive Intelligence’s introduction of the Quick Spin trial, because it will help remove many of the worrisome questions that exist in a prospect’s mind during the sales cycle and will likely speed up the sales process in general. The company gets high grades for initiating the free offer concept. Quick Spin represents a competitive advantage that others have yet to match and will position the company very positively versus other providers of hosted solutions in head-to-head sales match-ups.
• Vendor Importance: High to Interactive Intelligence, because this action will not only position the company very strongly against its competition, but will likely clarify many of the mysteries surrounding a hosted solution and quickly segregate serious prospects from mildly interested parties. In addition, by leading the charge with the free trial offer, Interactive Intelligence will likely be placed on the short list of many prospects that may not have previously considered the company’s product and will therefore spark an increase in market share.
• Market Importance: High on hosted IP-PBX and contact center market, because other companies with a hosted offering will be pressured to provide a similar option, and for competitive reasons will likely have to match the Interactive Intelligence offer or allow the company to continue to have a competitive differentiating approach to CaaS sales. Therefore, the market is likely to see this as an industry changing event in terms of the sale approach for CaaS services and make immediate plans to react accordingly.
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Interactive Intelligence to Launch Cloud-based Communications Trial Program
“Quick Spin” program designed to further reduce risk of migrating to communications-as-a-service
INDIANAPOLIS, Oct. 17, 2011 -- Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of unified IP business communications solutions, will launch a trial program called Quick Spin that enables organizations to sample for free the company’s communications-as-a-service offering.
The Interactive Intelligence CaaS offering provides cloud-based communications applications for contact centers and enterprises, along with flexible deployment models for migrating between cloud, premise, and hybrid configurations.
“Despite potential benefits of cloud-based communications deployments, organizations must still conduct thorough due diligence to determine if this model is right for their unique needs,” said Gartner research vice president, Drew Kraus. “I’m seeing an increasing number of organizations that are interested in a flexible deployment model – including premise-based, cloud-based, or a hybrid of the two – that will enable them to adapt the approach according to their evolving needs.”
The Interactive Intelligence Quick Spin program will be delivered via a Web portal, enabling organizations to quickly set up interactive voice response menus, skills-based routing, call flows, real-time speech analytics, and more.
“We designed Quick Spin so organizations can more easily conduct their due diligence process as they consider migrating to a cloud-based communications solution,” said Interactive Intelligence chief marketing officer, Joe Staples. “The beauty of the program is that configuration is straightforward -- organizations can get up and running in as little as 30 minutes -- yet users still get to sample the many sophisticated CaaS applications we offer, such as skills-based routing, real-time word spotting, supervisory monitoring, a feature-rich Web client, and extensive reporting.”
The Quick Spin program will be offered beginning in the latter part of Q4 2011. Program terms include a user qualification process, limited trial period, and deployment size parameters.
Quick Spin features are a sub-set of those included with the Interactive Intelligence CaaS offering and are designed to give trial users a taste of the full functionality of the company’s hosted services. Interactive Intelligence CaaS features include virtually all of the vendor’s premise-based functionality, such as IVR, multichannel routing, quality monitoring, outbound predictive dialing, customer feedback surveys, unified messaging, and conferencing.
“We designed our CaaS offering to address customer needs for flexibility, control, security, and reliability,” Staples said. “Our Quick Spin program builds on these benefits by giving organizations the kind of hands-on experience that will further maximize the success of their migration to cloud-based communications.”
For more information about the Interactive Intelligence CaaS offering, visit www.inin.com/quickspin.
