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Motorola Resurrects the RAZR Brand | Oct 19, 2011 | Consumer Devices | Analysts: Avi Greengart, Peter Han Event Summary October 18, 2011 – Motorola revived the RAZR brand with the DROID RAZR and announced the MOTOACTV. The DROID RAZR will launch in early November 2011 for $299 with a two-year contract at Verizon Wireless. It will be Motorola’s second LTE smartphone and features an exceptionally thin design, top-notch specs and strong battery life. The MOTOACTV is a tiny device that monitors various workout statistics and acts as a music player. It will sell for $249 - $299 and will be available November 6. | Read Press Release | Quick Take Analytical Summary • Current Perspective: Positive on Motorola’s DROID RAZR, because the revival of the once beloved RAZR brand is certainly appropriate – the DROID RAZR is not only the thinnest LTE phone, it is quite possibly the thinnest smartphone in the world. The form factor is not the only innovative aspect the new RAZR brings to the table. Motorola somehow managed to cram a large battery in the case, and rates the phone at 12.5 hours of talk time. Other specs are similarly impressive: 8 MP camera, 4.3” 960x540 display, and a dual core processor. The DROID RAZR is also water resistant, which makes it an ideal companion for Motorola’s new MOTOACTV fitness watch, which looks like an iPod nano watch, only with far greater functionality. The DROID RAZR is pricey at $299, its other accessories are somewhat less impressive, and Motorola has done little to improve on the Android 2.3 build the phone runs. Still, this is extremely impressive hardware – Samsung, HTC and even Apple will have to respond. • Vendor Importance: High to Motorola, because the company badly missed the original ship date on the DROID Bionic and fell behind in LTE. The XOOM has been a disappointment as well, and Motorola could use a hit (even though the Google acquisition should ease financial pressures considerably). The DROID RAZR gives Motorola a chance to leapfrog the competition – at least in terms of hardware – and MOTOACTV should be a profitable differentiator. • Market Impact: High on smartphones, because the DROID RAZR sets a new standard in what to expect in terms of battery life and thinness for flagship LTE smartphones. Samsung has been making a living off of thin, spec-heavy smartphones, and the DROID RAZR should give it a serious run for its money. It also shows up Apple’s decision to shun LTE in the iPhone 4S because, as Apple noted, LTE chips are too large and power. CLIENTS ONLY Current Analysis Perspective Competitive Strengths and Weaknesses Response & Recommendations Buyer Actions | Client access - Full report in Consumer Devices | More information Top Top

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Verizon Wireless and Motorola Announce DROID RAZR™ by Motorola: DROID Strong. RAZR Sharp

Impossibly thin with unstoppable power on America's fastest and most reliable 4G network

BASKING RIDGE, N.J., and LIBERTYVILLE, Ill. – Today, Motorola Mobility, Inc. (NYSE: MMI) and Verizon Wireless announced DROID RAZR™ by Motorola, the world's thinnest 4G LTE smartphone. A true marvel of design, this smartphone packs strength and smarts into a stylish package offered exclusively from Verizon Wireless.

Measuring 7.1 mm thin, made with KEVLAR® fiber for strength and Corning® Gorilla® Glass for scratch resistance, the DROID RAZR is ready to face the elements. Speed limits are just an illusion with a dual-core 1.2 GHz processor and Verizon Wireless 4G LTE. DROID RAZR customers can expect to rip through the Web with speeds up to 10 times faster than 3G.

"DROID RAZR by Motorola combines style, performance and the power of Verizon Wireless' 4G LTE network into one innovative device," said Marni Walden, vice president and chief marketing officer for Verizon Wireless. "These are two iconic brands that separately symbolize the best technology available today. The combination will provide an unsurpassed wireless experience for customers."

"DROID RAZR by Motorola is a testament to the innovation and design possibilities that stem from a strong partnership between Motorola Mobility and Verizon Wireless," said Sanjay Jha, Chairman and CEO, Motorola Mobility. "We set out to design the best smartphone on the planet and delivered DROID RAZR which is thinner, smarter, stronger than any device on the market."

Not only does DROID RAZR by Motorola deliver heart-pounding speed, but it has a mind-bending 4.3-inch hyper-vibrant display with more colors than most LCD HDTVs. The Super AMOLED™ Advanced display with qHD resolution dishes out beautiful images and smooth action so on-the-go movies and TV shows aren't a blur, whether customers stream from Netflix™ or rent from Android Market™. It's the first smartphone capable of streaming movies and TV shows through Netflix with up to HD resolution.

DROID RAZR customers can take advantage of the Super AMOLED Advanced display and 4G LTE speeds to stream videos with NFL Mobile, only from Verizon. Fans can stay up to date on news, schedules and scores from their favorite teams on the go. NFL Mobile is included at no additional charge for 4G LTE customers for the remainder of the 2011 season.

If cutting-edge visuals are its beauty, apps on DROID RAZR are its brains. Enter MotoCast™, the free Motorola app that lets you stream or download your music, pictures and more from your PC to your phone. The Smart Actions app helps automate everyday tasks and optimizes battery efficiency by letting customers create rules, such as automatically setting the phone to vibrate during work hours or dimming the display at a specific battery level. The revolutionary webtop application allows customers to combine the device with separately sold accessories, like the Lapdock™ 100 or HD Station, unleashing the power to edit documents and browse the Web with a full Firefox® browser on a larger screen – all while charging the device.

Additional features:
Powered by Android™ 2.3.5, Gingerbread
1GB RAM for a fast user interface and multi-tasking
8-megapixel rear camera with 1080p HD video capture and image stabilization technology for crisp and clear videos
Front-facing HD camera for video chat over 4G LTE, 3G or Wi-Fi
4G LTE Mobile Hotspot capable so customers can share 4G LTE speed with up to eight Wi-Fi enabled devices
Water repellent nanocoating protects the phone, and even the inside components, against everyday spills
Remote wipe, pin lock and government-grade encryption for email, calendar and contacts as well as voice and video chat conferencing
Use Quickoffice® to view, create and edit Microsoft® Word, Excel and PowerPoint documents on your mobile device from anywhere at anytime
Bluetooth 4.0 low energy
32 GB memory: 16 GB on board and 16 GB microSD™ card pre-installed (actual formatted capacity is less)
Powerful 1780 mAh battery

The DROID RAZR will be available in early November for $299.99 with a new two-year customer agreement at all Verizon Wireless Communications Stores and online at: www.verizonwireless.com; as well as at authorized retailers. Customers can visit www.droiddoes.com/droidrazr to pre-order DROID RAZR beginning on October 27. For more information on Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.