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 Oracle Augments Its SDP Offering with Introduction of Application Store Product| Sep 20, 2011 | IP Services Infrastructure Event SummarySeptember 20, 2011 -- Oracle announced the availability of the Oracle Communications Digital Store, which is designed to assist operators in enhancing their digital content offerings, driving new revenue, and reducing customer churn. Furthermore, the Oracle Communications Digital Store is designed to manage the complete content lifecycle, from content submission to storefront management. In addition, the media store provides tools and services for third-party content developers. Quick Take
Analytical Summary• Current Perspective: Positive on Oracle’s commercial release of the Oracle Communications Digital Store, as the new product brings Oracle into parity with the vast majority of SDP suppliers that are already offering digital media content store products or services. In addition to filling a hole in the company’s SDP portfolio, the new product enhances the company’s API exposure resources, which are primarily based on the Oracle Communications Services Gatekeeper. The digital storefront provides an integrated mechanism for publishing applications from third parties that tap into the operator’s network and IT assets exposed through the Oracle gateway. The announcement suffers, in addition to being largely of the ‘me too’ variety, in that the Oracle Digital Store offering is primarily an out-of-the-box offering. Although some of Oracle’s customers will be attracted to the offering for its easy implementation and technology neutrality, others are unsure of the benefits of an application store and prefer to partner with suppliers providing a service which they both host and manage, such as Alcatel-Lucent, Ericsson, and Huawei. • Vendor Importance: Moderate to Oracle, because while the company required an application store component to gain parity with competitors and to complement its API exposure tools, it remains unclear if operators will embrace the digital shopping mall business model with vigor. Although most major operators are providing subscribers with an alternative to third-party application stores, others are dedicating resources toward more targeted application development efforts, such as those involving trusted development partners that are focused on specific verticals or enterprises. If application store construction turns out to be big business for SDP makers, Oracle now has a product. • Market Impact: Moderate on the SDP market, as nearly every major player already offers a product or service for assisting operators in the construction of digital content stores. The Oracle Communications Digital Store is somewhat handicapped in the market, since it is not offered as a hosted service and Oracle offered no information about linkages to content developed for other content stores, such as applications developed for the Wholesale Application Community (WAC) platform. Many operators interested in launching digital storefronts are looking for suppliers to assume much of the risk and nearly all of the heavy lifting. Oracle, unlike competitive offerings from Alcatel-Lucent, Ericsson, Huawei, and others, does not provide that option. (For an overview of application store offerings from SDP suppliers, please see The Evolution of SDP: APIs, Applications and Developers, September 6, 2011). CLIENTS ONLY Current Perspective| Client access - Full report in IP Services Infrastructure | More information
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