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Oracle Hits the Reset Button, Launches Oracle Social Network
| Oct 7, 2011 | Collaboration Platforms
| Analyst: Brad Shimmin
Event Summary
October 5, 2011 - During his keynote presentation at Oracle OpenWorld 2011, Oracle CEO Larry Ellison announced Oracle Social Network, an enterprise collaboration and social networking tool for business. Oracle Social Network purports to enable business users to find and collaborate with the right people within their enterprise and across enterprises - for example, with suppliers, partners and customers - using information from the human resources system and their own private social network.
Quick Take
Analytical Summary
• Current Perspective: Positive on Oracle's announcement of its forthcoming collaboration platform offering, called Oracle Social Network, because this move puts Oracle back in the game within the collaboration marketplace, giving the vendor a significant opportunity to bring its sizable line of business application customer base forward with a socially-capable, enterprise-scale collaboration solution.
• Vendor Importance: Very high to Oracle, since the company has stumbled repeatedly in its past attempts to deliver an enterprise social networking solution, launching Beehive in 2009 only to later pull technology from that solution into WebCenter Suite earlier this year. With this announcement, Oracle continues these consolidation efforts, while simultaneously kicking off a new, more modular and application-friendly approach to collaboration that will play well in a market that has prioritized multi-channel delivery and business process-level integration.
• Market Impact: Moderate on the collaboration platform and enterprise social networking platform marketplaces, because this announcement will take some time to play out. The company expects to deliver Social Networking via the cloud in H1 2012 with an on-premises solution to follow. More importantly, Oracle's approach with Social Network will not initially target greenfield opportunities outside its existing application and middleware customer base.
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Oracle Unveils Oracle Social Network
Enterprise Social Network to Enable Business Users to Work Together Using a Broad Suite of Collaboration Tools
ORACLE OPENWORLD, SAN FRANCISCO – Oct. 5, 2011
News Facts:
During his keynote presentation today, Oracle CEO Larry Ellison announced Oracle Social Network, an enterprise collaboration and social networking tool for business.
Oracle Social Network enables business users to find and collaborate with the right people within their enterprise and across enterprises - for example, with suppliers, partners and customers - using information from the human resources system and their own private social network.
Oracle Social Network enables business users to collaborate with each other using a broad range of collaboration tools, including personal profiles, groups, activity feeds, status updates, discussion forums, document sharing, co-browsing and editing, instant messaging, email, and web conferencing.
Oracle Social Network is seamlessly integrated with Oracle Fusion Applications, business intelligence, and business processes allowing users to receive real-time information feeds from these systems and to collaborate and resolve business issues quickly and effectively, including updating applications and business processes from the Oracle Social Network.
Oracle Social Network is designed to allow mobile users to always stay connected and to participate in business conversations by providing native applications on a variety of devices, including iPhones, iPads, and Android devices, as well as a modern, easy-to-use browser interface.
Oracle Social Network is designed to meet corporate demands for security, privacy, and information protection by providing each enterprise and its users with a virtualized and private instance for collaboration with configurable retention and audit policies for traceability.
Oracle Social Network helps salespeople to identify potential prospects, build effective teams, prepare convincing sales presentations, resolve issues with customer service and contracts, collaborate with partners on joint opportunities, and build lasting relationships with customers.
Oracle Social Network helps marketing teams to design more creative marketing campaigns, target the right customers and partners, and collaborate with sales eams to generate the highest quality leads.
Oracle Social Network helps human resources professionals and managers to collaborate on workforce planning and staffing, build effective compensation and benefits programs, set goals and objectives, and drive more effective talent management processes.
Oracle Social Network can be used by project managers and project teams to build effective project plans, collaborate on project tasks, resolve issues and change requests, and track and update project milestones.
Oracle Social Network provides personalized and configurable alerts that enable users to stay informed of actions but filter out superfluous chatter enabling them to pay attention to important information.
Supporting Quote
“The biggest change over the past few years is social networking,” said Oracle CEO Larry Ellison. “Today, organizations want to connect their people, their applications, their processes and their customers. Oracle Social Network provides that; all the tools are integrated and employees can work from anywhere in the world with the devices best suited to their job.”
