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Polycom and Jive Trail Competitors’ Integration of UC and Social Software


| Sep 16, 2011 | Unified Communications and Contact Center
| Analyst: Brian Riggs

Event Summary

September 14, 2011 -- Polycom and Jive Software announced a strategic relationship to integrate Polycom HD video into Jive’s social business platform. The solution is expected to let Jive customers conduct live video chats, including group video calls, as well as record video meetings or messages for archiving, training, and ongoing collaboration. The companies plan to demo the solution at the JiveWorld11 conference in October 2011. A date for general availability has not been set.

Quick Take

Analytical Summary

• Current Perspective: Positive on Polycom and Jive Software’s strategic alliance, because it promises to introduce real-time communications capabilities to an enterprise social networking platform that has been focused mainly on providing a platform for asynchronous communications. This could lead to the Jive Engage Platform becoming a better integrated component of a business’s overall communications infrastructure, and it could result in Polycom video conferencing solutions taking on an expanded role in companies deploying Jive’s social business solution.

• Vendor Importance: High to both Polycom and Jive, because while Polycom is a leader in the market for corporate video conferencing solutions and Jive an independent leader in the market for social business software, Polycom has no social business product and Jive lacks a unified communications or video conferencing solution. Establishing a corporate partnership, conducting joint development work, and introducing an integrated solution will help each of the companies gain relevance in markets where they currently have no presence.

• Market Importance: Moderate on the unified communications solutions and collaboration platforms markets, because once integration work between the Polycom and Jive Software solutions is complete, there will be another enterprise social networking platform with embedded communications capabilities on the market to compete with Cisco and Microsoft. Competitors will have to take this into account in the marketing and sales initiatives around their respective social business platforms.



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Polycom and Jive Announce Strategic Relationship to Bring HD Video Collaboration to Social Business

New video solutions powered by Polycom platform to increase productivity and deliver competitive advantage for businesses running Jive

PALO ALTO and PLEASANTON, Calif. - Sept. 14, 2011 - Polycom, Inc. (Nasdaq: PLCM), the global leader in standards-based unified communications (UC), and Jive Software, a leading social business solution, today announced a strategic relationship to integrate Polycom HD video into Jive’s social business platform. The new solution will transform how businesses engage and collaborate with customers, employees, and partners. The solution will allow Jive customers to conduct live video chats, including group video calls, as well as record video meetings or messages for archiving, training, and ongoing collaboration.

As consumers and knowledge workers rapidly adopt social business and video collaboration, seamlessly integrating the two technologies is addressing a clear market need. Video-enabled social platforms give people a powerful communication vehicle to more deeply engage with others in their social circles. Video collaboration promotes richer conversations, more effective discussions, faster decision-making, and improved creativity and brainstorming.

"Integrating social business with real-time video is the next logical step in significantly improving how enterprise users communicate, collaborate, and become more productive," said Sudhakar Ramakrishna, executive vice president and general manager of UC solutions and chief development officer, Polycom. "Together, Polycom and Jive will deliver a real-time HD video solution powered by the Polycom RealPresence Platform for social business that is incredibly easy to use and fulfills the growing demand for real-time workplace collaboration."

"Jive is excited to partner with Polycom to bring the latest innovation in video communications to our customers," said Chris Morace, senior vice president of Business Development, Jive. "This partnership is yet another step in our commitment to leverage the power of social to change the way business gets done in the enterprise."

The HD video offerings will be based on open standards to ensure interoperability with other business and communications applications. The planned offerings will enable users to make point-to-point and multi-point group video calls in real-time, as well as record meetings or video messages and archive them in the context of their group for others to retrieve and view at any time.

A technology demonstration of the Polycom and Jive Software HD video collaboration solution will be showcased at JiveWorld11 in Las Vegas, October 4-6, 2011.