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CES 2012: Cisco Elevates Videoscape Higher into the Cloud
| Jan 10, 2012| Digital Media Infrastructure
| Analyst: Ron Westfall
Event Summary
January 10, 2012 – Cisco announced that Cisco Videoscape, the company's TV platform for service providers designed to bring together digital TV and online video content with social media and communications applications, will now help enable new "video in the cloud" services that could drive new revenue streams for service providers - and new video entertainment experiences for consumers. Cisco also announced that several video service providers, including Rogers Communications of Canada, YES of Israel and Numéricable of France, have selected Videoscape to deliver their next-generation video services.
Quick Take
Analytical Summary
• Current Perspective: Positive on Cisco’s introducing seven new Videoscape portfolio innovations that enable service providers to realize “video in the cloud” capabilities to support their evolving multi-screen service packages. The new offerings, along with the three new operator endorsements from Rogers Cable (Canada), YES (Israel) and Numericable (France), prove that Cisco is adhering to its Videoscape road map deliverables, including early execution of 2012 deliverables such as the Cisco Conductor platform and Videoscape soft client support for Android and iOS devices. This strengthens Cisco’s position in influencing and driving service provider direction in delivering multi-screen solutions at the cloud, network and client levels, although Cisco still needs to show that the Videoscape architecture can sustain a cohesive Videoscape market message moving forward and achieve greater traction within the telco space.
• Vendor Importance: Very high to Cisco for two reasons: the product introductions demonstrate Cisco’s ability to execute on delivering Videoscape portfolio innovations and to deliver well-differentiated video operator benefits. The introduction of seven new Videoscape portfolio innovations, including the availability of the Videoscape Voyager Virtual, Videoscape Voyager Vantage, the Cisco Conductor back office platform, Videoscape CDN Analytics and the 9800 Series, removes the ability of IP video networking rivals to use the non-availability of major Videoscape deliverables as a sales and marketing tactic against Cisco. Additionally, the new Videoscape 4.5 components (i.e., Cisco Media Processor and Transcode Manager, Videoscape soft clients extended to iOS and Android, new release of CDS-IS) advance the integration of multiple Cisco portfolio assets under the aegis of a single system Videoscape release. Overall Cisco possesses more sales and marketing credence when it advocates the Videoscape architecture can net tangible operator benefits in areas such as accelerating cloud-based service innovation and delivery, scaling the dramatic increase in unicast services, embedding video intelligence deeper into the edge of the network and improving operator management of multi-screen services across managed and unmanaged devices.
• Market Impact: High on the multi-screen video networking market since Cisco’s high-level execution of the Videoscape roadmap obliges video networking rivals to counter Cisco’s progress in pushing the Videoscape architecture further into the market. The introduction of seven new product innovations distributed across the cloud, network and client dimensions of Videoscape enables Cisco to further expand its influence within the video networking solution value chain and take advantage of recent market developments such as Nokia Siemens Networks de facto exit from the video infrastructure market and the lingering uncertainty attached to the pending Google acquisition of Motorola Mobility. With the latest Videoscape products and enhancements, Cisco is now also better positioned to capitalize on 2012 mega-trends such as Internet video representing half of all consumer Internet traffic and the number of networked devices effectively equaling the entire global population.
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Cisco Advances Its Videoscape TV Platform with ‘Video in the Cloud'
New Networked Cloud Video Technology Helps Service Providers Accelerate Services to Any Screen
Cisco Videoscape 9800 Series Multiscreen Gateway
Cisco Videoscape TV Service Delivery Platform
Cisco Videoscape: Reinventing TV with Service Providers
CES, Las Vegas – January 10, 2012 – Cisco announced today that Cisco Videoscape™ the company's comprehensive TV platform for service providers that brings together digital TV and online video content with social media and communications applications, will now help enable new "video in the cloud" services that will drive new revenue streams for service providers - and exciting new video entertainment experiences for consumers. Cisco also announced that several major video service providers, including Rogers Communications of Canada, YES of Israel and Numéricable of France, have selected Videoscape to deliver their next-generation video services.
Highlights:
At CES 2012 this week, Cisco is unveiling several new Videoscape products that will power "video in the cloud" experiences for consumers, offering a consistent look-and-feel across devices, no matter where they are. With this new technology, service providers can offer complete "Any Screen TV" capabilities that deliver live video and on-demand video experiences not only to PCs and Macs, but also across iPads, iPhones, and Android devices.
More content is being stored in the cloud rather than on home devices. Service providers are evaluating ways to send live linear (traditional) and cloud-based, on-demand programming channels to a range of managed and unmanaged IP devices in and out of the home. These include IP set-top boxes, personal computers (PCs), laptops, tablets, gaming consoles, smartphones and Internet-connected TVs. Videoscape is uniquely designed as an open software-based platform that provides a migration path to an all IP-based video infrastructure, with cloud, network and client components working together to allow video experiences to move, pause and resume across all of these devices.
New Client Technologies
• Videoscape Multiscreen Gateway family. The Cisco 9800 Series is the first in a new family of multiscreen gateway products. Featuring six tuners that allow consumers to watch and record six video streams at once, it delivers live, recorded and on-demand content – including standard, high-definition and 3DTV – to multiple screens within the home via traditional quadrature amplitude modulation (QAM) -based set-tops and pure IP set-tops. It is also a flexible platform that can support cable, wireless and satellite service provider needs.
• Videoscape Voyager Vantage is a software platform, connecting set-tops to the cloud, that gives service providers what they need to deploy rich user interfaces (UIs) and EPGs, provide extensive video on-demand catalogs, and integrate new applications for social media, Internet video, content sharing and more.
New Videoscape Cloud components (built on the Cisco Unified Cloud Services platform) include:
• Videoscape Voyager Virtual - A new cloud-rendered user interfacethatdelivers IP video to legacy MPEG-2 set-top boxes and helps to enable new social media applications, e-commerce, gaming, cloud-driven electronic programming guides (EPGs), video place shifting and remote user interfaces.
• Cisco Conductor back-officetechnology (for QAM Video) allows service providers to roll out differentiated video services faster and more efficiently through comprehensive video control plane and service management capabilities across networks and devices.
• The Cisco Media Processor and Transcode Manager advance service providers' capabilities to deliver video content to second and third screens through expanded video format support such as adaptive bit rate (ABR)technologies (that optimize delivery of services to each screen for the best possible quality of experience).
• Videoscape Content Delivery Network (CDN) Analytics deliver advanced reporting so that service providers can gather and view more in-depth information from their Cisco Content Delivery System (CDS) or third-party CDN deployment, and analyze network performance in real-time.
Supporting Quotes:
• Jesper Andersen, SVP and GM, Service Provider Video Technology Group, Cisco
"Cisco offers the most comprehensive networked video solutions available to service providers. We have spent the last year refining and advancing our Videoscape platform with new capabilities that will support our customers' biggest challenges. Only Videoscape offers the combined power of the network, cloud and client to help service providers accelerate time to market with new multiscreen video services. With our new cloud components in play, we are confident we can help our customers open new programming distribution channels and advertising possibilities to drive new revenue."
• Greg Ireland, research manager, IDC, Consumer Video
"Service providers are looking for ways to bridge the gaps to IP and cloud migration and offer consumers quality video experiences that follow them anywhere. Cisco's Videoscape brings an array of capabilities to the table, allowing service providers an opportunity to leverage some or all of its features to enable compelling experiences across multiple screens."
Supporting Resources
• About Videoscape: http://www.cisco.com/go/videoscape
• Cisco Global Cloud Index
• Cisco Service Provider blog: SP360: http://blogs.cisco.com/sp
• Follow Cisco CES news and activities on Twitter: #Videoscape
Additional Cisco news at CES:
• YES Teams with Cisco to Enhance Its TV Services
• Numéricable to Offer Multi-screen Video Experiences in France based on Cisco Videoscape
Cisco Speakers at CES
• George Tupy, marketing solutions manager, Cisco Service Provider Video Technology Group: "The NexGen Entertainment Home Experience -- From the Smart and Connected TV to the PVR, Set-Top and PC Experience", Wednesday, January 11, 10:30 am – 11:30 am PST, LVCC North Hall, Room N261
• Sachin Sathaye, senior marketing manager, Cisco Service Provider Video Technology Group: "Video Everywhere - Technologies and Platforms - Enabling the Next Generation of Over-the-Top TV", Wednesday, January 11, 3:00 – 4:00 pm PST, LVCC North Hall, Room N261
• Padmasree Warrior, Cisco's senior vice president of engineering and chief technology officer: Women in Tech, Wednesday, January 11, 5:00 – 6:00 pm PST, CNET Stage, LVCC South Hall
• Marthin De Beer, senior vice president of Cisco's Video and Collaboration Group: Getting Us Back on Track: How Technology and Innovation Can Save America (#4374), Thursday, January 12, 10:30 am – 11:30 am PST, LVCC North Hall, Room N264
Tags/Keywords:
Cisco, Any Screen TV, IP, IP video, Jesper Andersen, Marthin De Beer, multi-screen, network, networked-video, Padmasree Warrior, Numericable, online video, Rogers, streaming video, video, Videoscape, service provider, Service Provider Video Technology Group, TV Everywhere, YES
RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.
