Intelligence Report Summaries
Wireless Services - U.S.
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Latest Intelligence Report Summaries
Wireless Services - U.S.
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CTIA Wireless 2008: Yahoo! oneSearch 2.0 Promises Quantum Leap in Mobile Search
Show Update | Wireless Services - U.S.  -   [Apr 03, 2008]   Fusing ‘federated search’ with voice recognition, and opening the shop to third-party content providers and publishers, will take mobile search to a whole new level. Yahoo!’s oneSearch 2.0 is highly threatening as a direct-to-consumer play.
 
AT&T Discloses Its 3G Expansion Plans
Competitive Update | Wireless Services - U.S.  -   [Feb 07, 2008]   AT&T formalizes its 3G expansion plans for 2008 to provide for a near symmetrical uplink and downlink throughput experience with HSPA technology. As rivals are nearing completion of their 3G networks, it is important for AT&T to show progress.
 
AT&T Realigns Its Messaging and Data Offerings
Competitive Intelligence Report | Wireless Services - U.S.  -   [Jan 23, 2008]   AT&T overhauled its messaging and data bundles, bringing an aura of much needed simplicity to its offerings. Despite launching a few low end plans, the carrier’s offerings continue to remain pricey compared to similar options from rivals.
 
Verizon Wireless Continues Wireless Consolidation Activity with SureWest
Competitive Update | Wireless Services - U.S.  -   [Jan 23, 2008]   M&A activity continues in 2008, as Verizon Wireless moves to pick up wireless assets from northern California-based SureWest. However, moving SureWest’s wireless customers, who are used to unlimited calling, may not be a slam dunk.
 
The Slow but Steady Rise of Mobile Advertising
Advisory Report | Wireless Services - U.S.  -   [Jan 18, 2008]   Mobile advertising received a boost in late 2007 with the launch of mobile advertising networks and Internet corporations joining the fray. The industry should, however, standardize the blueprint to enable this prototype to reach its zenith.
 
Alltel Kicks Off 2008 with My Circle Unlimited Calling Expansion
Competitive Intelligence Report | Wireless Services - U.S.  -   [Jan 15, 2008]   Alltel steps up innovation and turns the competitive screws with its signature My Circle unlimited calling feature. Now with this feature as part of Alltel’s entire postpaid portfolio, can and will the national carriers react?
 
Taking a Look Back at Our 2007 Wireless Services Predictions
Advisory Report | Wireless Services - U.S.  -   [Jan 10, 2008]   In December 2006, we made our predictions for 2007. Now that we’ve entered 2008, we can take a look back to see if we hit the mark, make ourselves accountable, and give ourselves a grade in the process.
 
CES 2008: Sprint Adds to the XOHM Ecosystem and Hints at Service Models
Show Update | Wireless Services - U.S.  -   [Jan 10, 2008]   Sprint divulges more partner information at CES with hints of devices and conceptual pricing model approaches. On the surface, it is moving along but ultimately the major decision has yet to come from Sprint’s new CEO.
 
CES 2008: Yahoo! Joins the Open Platform Bandwagon, Launches Yahoo! Go 3.0
Show Update | Wireless Services - U.S.  -   [Jan 09, 2008]   Yahoo! Go 3.0 represents a major metamorphosis of the previous, out- dated client software. Yahoo! Go 3.0 could launch the company back into the increasingly competitive mobile arena, if it fulfills its early beta promises.
 
Looking Ahead: What to Expect in the Mobile Social Networking Domain
Advisory Report | Wireless Services - U.S.  -   [Dec 31, 2007]   The extended success of mobile social networking has silenced naysayers, establishing the service on firm ground. The future of this fledgling trend looks optimistic due to the backing of mobile media brands and advancements in related technology.
 
The Good and the Ugly from 2007
Advisory Report | Wireless Services - U.S.  -   [Dec 21, 2007]   Grab a cup of eggnog and take a ride down memory lane for 2007 with the good and the ugly. Carriers touted “openness”, offered extremely locked devices and faced the challenge of non- wireless companies entering the market.
 
Sprint is the First to Offer Free Mobile MySpace Web
Competitive Intelligence Report | Wireless Services - U.S.  -   [Dec 17, 2007]   Sprint is extending its association with MySpace by becoming the first to offer MySpace Mobile Web free to its Vision/Power Vision customers. The WAP site officially marks the onset of advertising in the mobile social networking realm.
 
Helio Launches YouTube 2.0
Competitive Intelligence Report | Wireless Services - U.S.  -   [Dec 14, 2007]   With the launch of its enhanced YouTube service, Helio has earned the trailblazer status in the wireless segment. However, the announcement is marred by the fact that the application is available on only one device, reducing its uptake potential.
 
Leap Adds to M&A Environment with Hargray
Competitive Update | Wireless Services - U.S.  -   [Dec 14, 2007]   Leap gets a jump on further east coast coverage with the acquisition of Hargray Communications’ wireless assets. With coverage in South Carolina and Georgia, Leap stands to have a network in place as it readies its AWS market buildout.
 
Monetizing Mobile Social Networks
Advisory Report | Wireless Services - U.S.  -   [Dec 13, 2007]   Wireless carriers and marketers are waking up to the lucrative potential of mobile social networking sites. The viral nature of these sites, along with the mobility factor of cell phones, creates the right mix for peer-to-peer marketing and sales.
 
AT&T to Absorb Edge Wireless (Another Small Regional Player)
Competitive Update | Wireless Services - U.S.  -   [Dec 06, 2007]   Continuing the industry trend of consolidation, AT&T is moving to absorb another smaller regional player. AT&T hopes to grow the 172,000-subscriber base covering smaller markets in California, Oregon, Wyoming, and Idaho.
 
Social Networking and the U.S. Mobile Space
Advisory Report | Wireless Services - U.S.  -   [Dec 04, 2007]   Mobile social networking is being touted as the next big thing, promising instant gratification to members on the move. Will this data-centric service be able to recapture its triumph on the Internet or is it just an over-hyped application?
 
Verizon Wireless Makes the Correct Bet of LTE for Its 4G Future
Competitive Intelligence Report | Wireless Services - U.S.  -   [Dec 03, 2007]   Verizon Wireless joins parent Vodafone in adopting LTE as its 4G technology. While it’s not surprising, it was the correct choice as the benefits of long term technical convergence would reap future interoperability, roaming and revenue.
 
Verizon Wireless’ Open Network Option Positions It Well for the Future
Competitive Intelligence Report | Wireless Services - U.S.  -   [Nov 29, 2007]   Verizon Wireless is opening up its network to “any device, any app” in H2 2008. It is too early to tell whether this will change what mobile devices are available or how they are sold, but even as a public relations move, it is rather brilliant.
 
T-Mobile’s Holiday Push: A Black Friday Travel Play and the Standard Plan Promo
Competitive Intelligence Report | Wireless Services - U.S.  -   [Nov 16, 2007]   T-Mobile raised the stakes for the Q4 holiday season with a Black Friday travel promo and its 1,500-minute plans. While traditional promotions have surrounded lower-priced handsets and cheaper accessories, T-Mobile has changed the playing field.
 
Recent BIS Launches Create a Stir in the BlackBerry Market
Advisory Report | Wireless Services - U.S.  -   [Nov 15, 2007]   With the launch of low end BlackBerry Internet Service plans, the industry focus is shifting from enterprise segment to the SMB markets. Bundling data services with BlackBerry plans will help spread the appeal of BIS plans to the new segments.
 
Sprint Exits Clearwire Partnership and Rethinks Overall WiMAX Plans
Competitive Intelligence Report | Wireless Services - U.S.  -   [Nov 12, 2007]   Although the WiMAX partnering plans are off, Sprint and Clearwire need each other. While many are salivating for a full WiMAX stop, Sprint continues on, but it is also revisiting WiMAX plans and business cases, which may undermine XOHM’s momentum.
 
Google’s Android Presents Carrier Opportunities and Problems
Competitive Intelligence Report | Wireless Services - U.S.  -   [Nov 07, 2007]   Google’s Android announcement was not the Gphone that had been hyped for over a year, but rather an open mobile platform. Some of the carriers onboard include Sprint and T-Mobile. What does it mean that they are part of this undertaking?
 
Verizon Wireless Changes Data Charging Structure and Plan Portfolio Name
Competitive Intelligence Report | Wireless Services - U.S.  -   [Nov 06, 2007]   Verizon Wireless’ new data structure should help its data usage accounting as well as drive heavier data users to the pricier VPak plans. The portfolio renaming of Nationwide is more descriptive than the America’s Choice moniker that it replaces.
 
Verizon Wireless’ New INpulse Plans Signal a Shift in Prepaid Stance
Competitive Intelligence Report | Wireless Services - U.S.  -   [Nov 02, 2007]   Verizon Wireless now brings its focus to the prepaid space, something largely ignored while the carrier has been building its postpaid dominance. The new INpulse plans increase its competitiveness as the crowded prepaid space heats up further.
 
AT&T’s New Senior Voice Plan is Just a “Me Too” Offering
Competitive Intelligence Report | Wireless Services - U.S.  -   [Oct 29, 2007]   AT&T does a ‘me too’ to Verizon Wireless’ senior plan offering with all the same features, but a family version is lacking, and a complementary handset to seal the deal. An underlying question is when real original AT&T innovation will appear.
 
CTIA Wireless IT and Entertainment 2007: AT&T Makes Second OTA Move – This Time with Napster
Show Update | Wireless Services - U.S.  -   [Oct 25, 2007]   AT&T finally expands it music credentials with over-the-air download capability with partner Napster’s deep five million track catalog, but it only caught up with competitors Sprint and Verizon Wireless.
 
CTIA Wireless IT and Entertainment 2007: Boost Mobile Expands Unlimited Offering to Other Leap and MetroPCS Markets
Show Update | Wireless Services - U.S.  -   [Oct 23, 2007]   Rolling out of its marketing trials in Texas and California, Boost Mobile is expanding Unlimited by Boost to ten more states to go on the offensive against upstart regional unlimited carriers Leap and MetroPCS, signaling heavy competition ahead.
 
AT&T Skips to HSUPA
Competitive Update | Wireless Services - U.S.  -   [Oct 19, 2007]   AT&T announces HSUPA capability as it attempts to keep pace with CDMA competitors Verizon Wireless and Sprint. It has its work cut out as rivals are farther ahead with EV-DO Rev A coverage.
 
AT&T Acquires Some 700 MHz Spectrum Ahead of Rivals
Competitive Intelligence Report | Wireless Services - U.S.  -   [Oct 11, 2007]   Aloha Partners is finally unloading its valuable 700 MHz assets to a willing AT&T. Grabbing a piece of the much- coveted 700 MHz band outside of the upcoming auction gives AT&T a leg up in future service deployments over any auction winners.
 
Verizon Adjusts Wireline-Wireless Bundles Again to Increase Competitiveness
Competitive Intelligence Report | Wireless Services - U.S.  -   [Oct 03, 2007]   Verizon's second bundle adjustment adds unlimited mobile-home calling and a modicum of discount. It increases its competitiveness, positions itself against cable providers and keeps stickiness for those Verizon wireline-wireless customers.
 
Disney Stomps on Mickey’s Phone, Kills Disney Mobile
Competitive Intelligence Report | Wireless Services - U.S.  -   [Sep 28, 2007]   Disney has dumped its Disney Mobile MVNO one day shy of the anniversary of Mobile ESPN’s demise. While the consumers hardly embraced the service, the fault lies entirely with Disney that clearly learnt nothing from the Mobile ESPN debacle.
 
Sprint is First to Market with AIRAVE Femtocell, Addressing Coverage and Unlimited Calling
Competitive Intelligence Report | Wireless Services - U.S.  -   [Sep 19, 2007]   Sprint addresses coverage issues with the launch of AIRAVE, the first femtocell to hit the industry. As an unlimited calling service add-on in limited markets, it’s similar to T-Mobile’s HotSpot @Home, but without the need of a specific handset.
 
Leap Launches Unlimited Laptop EV-DO Data Plan Trials in Three Markets
Competitive Intelligence Report | Wireless Services - U.S.  -   [Sep 18, 2007]   Leap has announced the launch of its new mobile broadband service in Nashville, Albuquerque and Santa Fe. The service should allow the carrier to leverage its EV-DO network investments by expanding its customer base into the local business space.
 
T-Mobile Grabs SunCom, Contributing to Mobile M&A Activity
Competitive Intelligence Report | Wireless Services - U.S.  -   [Sep 18, 2007]   T-Mobile gets into the merger and acquisition frenzy with SunCom. SunCom’s large city markets provide T-Mobile with an avenue for further subscriber growth and revenue upside.
 
T-Mobile Makes Plan Adjustments to Spur Data Growth
Competitive Intelligence Report | Wireless Services - U.S.  -   [Sep 17, 2007]   In adjusting its data plans, T-Mobile hopes to draw in those riding the fence, giving them a compelling and less expensive reason to adopt data services. At $9.99, the new BlackBerry plan is the lowest price in town, but it only offers e-mail.
 
Verizon Wireless Looks toward Seniors Market with New America’s Choice 65 Plus Options
Competitive Intelligence Report | Wireless Services - U.S.  -   [Sep 06, 2007]   Verizon Wireless has launched its new America’s Choice 65 Plus plans to target the seniors market. Although the plan pricing is nothing special compared with many other carriers, the easy to use “Coupe” handset will differentiate the offering.
 
MetroPCS Offers to Buy Leap Wireless: A Bigger Future Footprint May Upend the Industry
Competitive Intelligence Report | Wireless Services - U.S.  -   [Sep 05, 2007]   A combined MetroPCS and Leap Wireless deal was always a no- brainer. With minimal overlap in operating territories as well as AWS spectrum, the deal (when consummated) will bring forth a game-changing national competitor.
 
AT&T Launches Smart Limits Parental Control Service that Is Compatible with All Phones
Competitive Intelligence Report | Wireless Services - U.S.  -   [Sep 05, 2007]   AT&T has launched its parental control feature as a way to differentiate its plans in the marketplace. The service should help accomplish that goal given that no national carrier currently has a parental control service that works on all handsets.
 
Virgin Mobile USA Partners with Intercasting to Launch Access to Social Networking Sites
Competitive Intelligence Report | Wireless Services - U.S.  -   [Aug 27, 2007]   Virgin Mobile USA has launched access to eight new social networking sites through its partnership with Intercasting. The new deal expands on its recent launch of Facebook and should help the MVNO increase data usage among its youth oriented base.

 
 


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