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BT Takes Second Crack At FMC: Goodbye Fusion, Hello Total Broadband Anywhere
|
| Competitive Intelligence Report |
Wireless Services - Europe
- [May 09, 2008]
BT Total Broadband Anywhere leverages
many lessons learned from BT Fusion.
However, BT still has to learn how to
market mobility like a mobile operator.
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Vodafone UK Folds Data into Monthly Plans
|
| Competitive Update |
Wireless Services - Europe
- [May 05, 2008]
Folding what appears to be a ‘free’ quota of unlimited mobile
data into each and every postpaid tariff above GBP 25 is a bold
and market-changing move. This initiative makes all existing
standalone mobile data options appear unnecessary.
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Google’s Mobile Roadmap: An Introduction
|
| Advisory Report |
Wireless Services - Europe
- [May 01, 2008]
In the first of a two-part series, this
advisory report charts
Google’s foray into the world of mobile
services from its
dominant online vantage point.
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Leveraging Social Networking as a Loyalty Tool: Vodafone Italy’s New ‘Vodafone Friends’
|
| Product Intelligence Report |
Wireless Services - Europe
- [May 01, 2008]
Vodafone Italy will use its Vodafone
Friends initiative to
enhance the loyalty among its customer
base, but reserving
registration to its customers limits its
usefulness.
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Orange UK Digital Media Index (ODMI) III: Success Story or PR Bait?
|
| Advisory Report |
Wireless Services - Europe
- [Apr 30, 2008]
Use caution - Orange's OMDI was not
designed to provide rival
CI managers with a set of consistent
mobile media performance
metrics. Some of these figures are
interesting, but many are
downright misleading.
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Italian MVNO Market: First Movers Report Success, Despite Prepaid Saturation
|
| Advisory Report |
Wireless Services - Europe
- [Apr 25, 2008]
Early reports of MVNO activations in Italy
are encouraging, but
it remains to be seen how well the first
movers can maintain
these rates in the face of multiple
supermarket brand
competitors in an over-saturated prepaid
market.
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UK Mobile Cash-Back Schemes Face Clamp-Down
|
| Advisory Report (Europe) |
Wireless Services - Europe
- [Apr 22, 2008]
The on-going UK mobile cash-back controversy could lead to a
subtle revision in mobile operators’ relations with their
independent resellers. This is as much a PR as a regulatory
issue.
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O2 UK Addresses Ongoing Dongle Price War, In Defence Mode
|
| Competitive Intelligence Report |
Wireless Services - Europe
- [Apr 21, 2008]
O2 UK has disregarded the golden
principle of mass-market
propositioning: pricing, pricing, pricing.
Mobile Broadband’s
inclusive WLAN differentiator is
unconvincing, and the
limitation to existing customers is a
strategic mistake.
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O2 UK Slashes 8 GB iPhone Price to Shift Aging Stock
|
| Competitive Update |
Wireless Services - Europe
- [Apr 16, 2008]
Creating retail discounts for aging stock prior to the launch
of a new, improved product is merely good inventory management.
Competitors shouldn’t allow themselves to get distracted by
unqualified rumours of poor O2 iPhone sales to date.
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Mobile Marketing Turns Experiential: O2 UK’s Moby Versus Vodafone’s Madonna
|
| Advisory Report |
Wireless Services - Europe
- [Apr 15, 2008]
O2’s new marketing slogan is setting the
operator up for a
service convergence differentiation. Its
latest initiative with
Moby is a demonstration of joined-up
experiential marketing,
versus Vodafone’s more classic approach
with Madonna.
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Where Now for the Mobile Internet? From Dumb Pipe to Spaghetti Junction
|
| Advisory Report |
Wireless Services - Europe
- [Apr 07, 2008]
The service provider one-size-fits-all
mobile Internet strategy
is evolving into a ‘multi-service’ vision.
This advisory report
picks out the top five trends that are
reshaping the services
landscape.
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CTIA Wireless 2008: Yahoo! oneSearch 2.0 Promises Quantum Leap in Mobile Search
|
| Show Update |
Wireless Services - Europe
- [Apr 04, 2008]
Fusing ‘federated search’ with voice
recognition and opening
the shop to third-party content providers
and publishers will
take mobile search to a whole new level.
Yahoo!’s oneSearch
2.0 is highly threatening as a direct-to-
consumer play.
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TDC’s PLAY Delivers Free, Unlimited Music – A New Era for the Subsidized Rental Model
|
| Competitive Intelligence Report |
Wireless Services - Europe
- [Apr 01, 2008]
PLAY will open the floodgates to a new
breed of ‘free,
unlimited’ mobile music services in Europe
this year. Omnifone,
Nokia, Apple and all other stake-holders
in this market must
sit up and pay attention.
|
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Mobile Challengers Group Unveils First Service Collaboration: BASE ‘Roam Like Home’
|
| Competitive Update |
Wireless Services - Europe
- [Mar 26, 2008]
BASE Roam Like Home is an undeniably
strong pricing initiative
for mobile data roaming. The Mobile
Challengers Group is
moving beyond mere lobbying and
starting to act and think like
the now-disbanded Starmap Alliance.
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Simyo Launches Mobile Portal with Yahoo! oneSearch
|
| Competitive Update (Europe) |
Wireless Services - Europe
- [Mar 25, 2008]
This launch demonstrates the effectiveness of a ‘multi-brand
strategy’ in the mobile Internet space, with targeted
propositions and pricing for distinct sectors. It also enhances
the visibility and influence of Yahoo! oneSearch in Europe.
|
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Mobile Advertising: Blyk Sees Future in Below-the-Line Budgets
|
| Product Intelligence Report |
Wireless Services - Europe
- [Mar 19, 2008]
Blyk claims it is starting to realise its potential as a market
research conduit. With an average response rate of 29%, chasing
below-the-line budgets makes some sense, but only up to a
point.
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Product Update: O2 UK Improves Bluebook for Enhanced Customer Stickiness
|
| Product Intelligence Report |
Wireless Services - Europe
- [Mar 14, 2008]
O2’s Bluebook has been enhanced to increase its ‘customer-
stickiness’. O2 UK’s progressive churn-reduction tool is also
now one of the best examples of consumer data management in
Europe.
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CeBit 2008 RoundUp: Vodafone and T-Mobile Slug It Out For Mobile Internet Supremacy
|
| Advisory Report |
Wireless Services - Europe
- [Mar 11, 2008]
Vodafone took on T-Mobile in terms of
mobile Internet
innovation at CeBit this year, and
Vodafone won. Despite poor
mobile operator attendance, CeBit
provided key mobile Internet
insight from two of Europe’s most
aggressive contenders.
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What It Means to Be ‘‘Green:’’ Environmental Responsibility in the Telecom Industry
|
| Advisory Report |
Data Management, Business Network Services - U.S., Carrier Infrastructure , Enterprise Network Systems, Broadband Infrastructure , Contact Center Solutions, Internet/Managed Services - U.S., Optical Infrastructure , Wireless Services - Europe, Solutions Assessments, Application Infrastructure, Wireless Infrastructure , Enterprise Communications , Business Telecom Services - Europe, Enterprise Security, Enterprise Mobility - Europe, Carrier IP Telephony , Wholesale Telecom Services , Enterprise Mobility - U.S., Telecom Services - Asia, Digital Media Infrastructure, Telecom Infrastructure Services, Consumer Broadband Services Europe
- BeNeLux, Central Europe, China/Hong Kong, Eastern Europe, India, Japan, Korea, Malaysia, Nordics, Pan-Asia, Pan-European, Singapore, Southern Europe, UK/Ireland [Mar 07, 2008]
As Kermit once said, “It’s not easy being
green.” Current
Analysis recognizes the challenges and
opportunities associated
with environmental sustainability and it is
taking a
comprehensive approach to analyzing the
key issues in this
movement.
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CeBIT 2008: Vodafone Unveils Vodafone live! On-device Portal (ODP)
|
| Show Update |
Wireless Services - Europe
- [Mar 05, 2008]
The new Vodafone live! is an on-device
portal (ODP). This
eminently sensible product evolution is
set to revolutionize
the Vodafone live! portal discovery
experience.
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CeBIT 2008: Vodafone Showcases mobi+, the Mobile Portal Goes ‘A La Carte’
|
| Show Update |
Wireless Services - Europe
- [Mar 05, 2008]
Vodafone’s new ‘build your own’ mobile
portal offer is a demonstration of where
the mobile Internet is headed in 2008.
mobi+ underlines the shift away from pre-
set content menus towards ‘a la carte’
customization, putting the end user in
control.
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Vodafone UK Extends Sat Nav to Consumers
|
| Product Intelligence Report |
Wireless Services - Europe
- [Mar 04, 2008]
This service flies in the face of predictions
that mobile
navigation GPS services will be
increasingly positioned
as ‘free.’ Shoehorning a premium
enterprise service into a
consumer service model is no easy task.
|
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Orange France Unveils ‘TEN by Orange,’ With All Unlimited Tariffs
|
| Competitive Update (Europe) |
Wireless Services - Europe
- Southern Europe [Feb 26, 2008]
France Telecom unveils ‘TEN by Orange,’ following on from the
runaway success of ‘M6 by Orange.’ Buying up MVNOs for a multi-
brand strategy push is becoming an Orange France habit.
|
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Mobile World Congress 2008 Round-up: Has Europe’s Biggest Mobile Show Lost Focus?
|
| Advisory Report |
Wireless Services - Europe
- [Feb 19, 2008]
The quality of mobile service
announcements made at MWC this
year was disappointing. Most focused on
mobile Internet
partnership-building. Evidence of real
service innovation was
thin.
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Mobile World Congress 2008: T-Mobile Offers Up Vague Outline of 2008 Mobile IM Push
|
| Show Update |
Wireless Services - Europe
- [Feb 14, 2008]
T-Mobile is flagging up the launch of
mobile IM services sometime soon,
having signed deals with four major IM
client providers. Competitors wonder
aloud, ‘So what?’
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Mobile World Congress 2008: Omnifone Unveils MusicStation Max Device – A ‘Nokia Comes With Music’ Killer
|
| Show Update |
Wireless Services - Europe
- [Feb 14, 2008]
Omnifone has partnered with LG
Electronics for a
sensational ‘Nokia Comes With Music’
spoiler, allowing carriers
an operator and 3G-centric alternative to
unlimited music and
device bundles.
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Mobile World Congress 2008: T-Mobile Replaces Google with Yahoo! oneSearch in Web’n’walk
|
| Show Update |
Wireless Services - Europe
- [Feb 14, 2008]
Undoubtedly the biggest ‘shock news’ of
the show, T-Mobile’s
decision to replace Google with Yahoo!
oneSearch as the
Web’n’walk landing page search engine
has implications for both
competitors and the broader industry.
|
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Mobile World Congress 2008: GyPSii Offers Mobile Carriers an Alternative to Yahoo!’s oneConnect
|
| Show Update |
Wireless Services - Europe
- [Feb 13, 2008]
GyPSii presents a congenial over the top
(OTT) solution to
multimedia, presence and location-
sensitive social networking
service deployment, allowing carriers and
handset manufacturers
to get a share of ongoing service
revenues.
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Mobile World Congress 2008: Telefonica Invests in Innovation
|
| Show Update |
Wireless Services - Europe
- [Feb 12, 2008]
Telefonica is fostering innovation through
a venture capital
programme to invest in up to twelve
companies in its first
year. However, the stakes are modest.
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Mobile World Congress 2008: Vodafone Unveils M-PAISA Mobile Payments Service in Afghanistan
|
| Show Update |
Wireless Services - Europe
- [Feb 11, 2008]
M-PAISA is the second rendition of
Vodafone’s successful mobile
payments service in Kenya. Its B2B focus
and IVR capabilities
allow Vodafone to test the service
concept within the emerging-
market business community.
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Vodafone Spain Launches Speech-to-Text Services with SpinVox
|
| Competitive Update |
Wireless Services - Europe
- [Feb 08, 2008]
Vodafone Spain becomes SpinVox’s first live commercial
deployment carrier reference customer in a hot new area of
enhanced call completion services. The operator has done a good
job of providing simple pricing for this innovative VAS.
|
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Nokia’s TrollTech Acquisition Raises Questions
|
| Competitive Intelligence Report (Europe) |
Wireless Services - Europe
- [Feb 04, 2008]
Nokia’s TrollTech acquisition both furthers and confuses the
vendor’s mobile OS story. Nokia’s first job is to clarify this
position for both S60 developers and service provider partners.
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KPN Challenges Spanish Price Benchmark with Simyo MVNO Launch
|
| Competitive Update |
Wireless Services - Europe
- [Feb 04, 2008]
Simyo has set a new prepaid price
benchmark in the Spanish market, but
this metric is all too easily addressable.
Beyond cheap minutes, Simyo lacks a
unique selling point of any lasting value.
|
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Virgin Mobile UK Beefs Up Prepaid Loyalty with Daily Bonus
|
| Competitive Update (Europe) |
Wireless Services - Europe
- [Jan 28, 2008]
Daily Bonus brings some genuine innovation to a market flooded
by prepaid loyalty credit incentives. This promotion – well
marketed – will allow Virgin Mobile to regain its edge in the UK
prepaid market.
|
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O2 and Vodafone Announce Mobile and Internet Payments Service in Germany
|
| Competitive Intelligence Report |
Wireless Services - Europe
- [Jan 25, 2008]
The new payments service from O2 Germany and Vodafone Germany
promises to extend the world of web transactions to mobile
users. However, critical details are still missing.
|
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Vodafone Germany Integrates VoIP with Mobile: ‘Messenger PC’
|
| Competitive Intelligence Report (Europe) |
Wireless Services - Europe
- Central Europe [Jan 24, 2008]
Messenger PC marks a milestone in
Vodafone’s progression from
bundles towards more sophisticated,
integrated fixed-mobile
services. Still, Messenger PC is an
exploratory exercise for the
fast-evolving ‘Total Communications
Provider.’
|
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T-Mobile UK Partners with Yahoo! for Banner Ads On web’n’walk
|
| Competitive Update |
Wireless Services - Europe
- [Jan 22, 2008]
T-Mobile UK becomes Yahoo!’s second partner for on-portal
display advertising, bringing banner ads to web’n’walk UK for
the first time. This is a late catch-up.
|
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Telefonica/O2 Throws Down Gauntlet for Data Roaming
|
| Competitive Update |
Wireless Services - Europe
- [Jan 16, 2008]
2008 is likely to be the year of data roaming self-regulation,
and Telefonica/O2’s pledge to lower rates by 40% across the
board is the first significant announcement in this area.
|
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Vodafone Germany Strikes Deal with TomTom for Enhanced GPS/GPRS Service
|
| Competitive Update (Europe) |
Wireless Services - Europe
- Central Europe [Jan 14, 2008]
With this third deal in the bag, the Vodafone Group is fast
becoming TomTom’s European partner of choice for its enhanced
GPS/GPRS in-car navigation and traffic management service.
|
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O2 UK Refreshes O2 Active
|
| Product Intelligence Report |
Wireless Services - Europe
- [Jan 10, 2008]
The key enhancements recently made to
O2 Active in the UK
revolve around improved personalisation
and better search box
visibility, but the UK’s favourite mobile
portal is
nevertheless falling behind on feature
innovation.
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