- Sections
- - Market Definition
- - Market Review
- - Near-Term Market Drivers
- - Long-Term Market Drivers
- - Market Vendor Landscape
- Publication date: See date at end of summary.
Reports are updated three times a year
-
Description of Sections
- Market Definition
- The Market Definition section gives you a quick, but thorough description of the market segment and what types of products and services are included.
- Market Review
- In the Market Review section, our analysts identify the most significant events shaping a market including:
- • Product rollouts
• New service offerings
• Significant M&A activity
• Corporate announcements
• Regulatory events such as FCC rulings
• Impact of court judgments
- Near-Term Market Drivers
- You will read what will be responsible for growth and decline in the Near-Term Market Drivers section, including analysis of the prospective impact of events.
- Long-Term Market Driver
- Continuing in the Long-Term Market Driver section, the focus is on competitive, technological, and customer issues. What features will customers (e.g., service providers, enterprises, consumers) require in the future, and how that impact the market.
- Market Ratings
- In the Market Ratings table (see metrics used below), you get an at a glance look at the players in a market, and how each compares to their competitors in key areas.
Top |
| Current Perspective |
Overall company assessment relative to competitors in the market. |
| ► |
Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost) |
| ► |
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future. |
| ► |
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable. |
| ► |
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy). |
| ► |
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months. |
|
| Tier |
Relative position of the competitor against other competitors. |
| ► |
Tier 1: Market leaders, at or near the top of market share, shape the direction of the market. |
| ► |
Tier 2: Challengers to the top tier; those that have the ability to get to the top tier if they execute properly but lack market share at this time to be considered a dominating vendor. |
| ► |
Tier 3: Smaller competitors that are either at the bottom of the market share pool and/or are considered niche players only. |
|
| Status |
Relative position of the company against its competitors. |
| ► |
Mature: In business long enough to have legacy product/ service base, and stable customer base. |
| ► |
Established: Stable product and/or service base – and stable customer base – can survive market turmoil. |
| ► |
Emerging: Delivering actual product but still a relatively small player in the market. |
| ► |
Startup: Pre-product or service. |
|
| Momentum |
General direction of the company relative to others in the industry. |
| ► |
Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz. |
| ► |
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers). |
| ► |
Neutral: Holding steady, no real gain or decline in market movement. |
| ► |
Negative: Beginning to lose market share and market leadership (perceived or actual). |
| ► |
Very Negative: Steep decline in market share or industry leadership (perceived or actual). |
|
| Future Vision |
How well the company understands the direction of the market, including customer requirements, business and social changes and innovation. |
| ► |
Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets. |
| ► |
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market. |
| ► |
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring. |
| ► |
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s). |
| ► |
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements. |
|
Top |
| Purchase Advisor Reports Online |
| Purchasing and downloading reports online is quick and easy. |
| 1. |
Review the license agreement prepared by our lawyers.
The license grants rights to a single user for internal business or personal use only. Please contact us regarding licenses for enterprise-wide use, external use, and reprint rights. |
| 2. |
Select the reports you wish to purchase by clicking the "Purchase" button just below the report name and description. |
| 3. |
Follow the checkout steps on our secure e-commerce site.
|
| 4. |
Once your credit card is confirmed, you can download the reports.
 |
Reports are in a PDF format. We recommend you view the reports with the latest version of Adobe Acrobat Reader |
|
| 5. |
Special Offer: If you purchase two or more reports in one category, we will send you a custom Head-to-Head Company Comparison in one business day. More information. Contact us for special requirements. |
|
 |
Contact Information
Email:
|
|
Top |
|
| About Current Analysis Market Assessments |
| Current Analysis Market Assessments help you keep track of the issues that are shaping the competitive landscape. By analyzing recent events, Current Analysis analysts are able to highlight the drivers of the market now and in the long-term, helping clients position effectively and respond to emerging competitive threats and opportunities. |
| Our industry-recognized analysts are trusted as providers of tactical, actionable competitive research. Their reports are based on analysis of news and product announcements, financial and stock market information, industry forecasts, technology developments, and their own in-depth knowledge of the industries they cover. |
| How to get Market Assessments |
| • Vendors competing in the markets we cover can read Market Assessements with a subscription to our CurrentCOMPETE Competitive Intelligence Platform. |
| Click here and sign up for a demo of our CurrentCOMPETE Competitive Intelligence Platform |
| • Market Advisor reports can be Purchased Online. They provide a thorough analysis of a company’s capabilities, market challenges, sales strategy, strengths and weaknesses, and recommended competitor and end user actions. |
| Look for the Purchase Advisor Online links. |
 |
| Current Analysis provides Competitive Response solutions that enable companies to effectively anticipate and counter competitive threats, and win more business. This is achieved through the rapid delivery of tactical, actionable intelligence to help fast-paced companies compete in highly volatile markets. |
| Click here to sign up for a demo of our CurrentCOMPETE Competitive Intelligence Platform |
|
|
Available Market Assessments 
