Wireless Services - U.S. | Market Advisor

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What is in a Market Advisor

Updated every six months, Market Advisors provide a unique tactical look at the competitive landscape in a market, and the events and trends that are shaping it.

The Market Definition section gives you a quick, but thorough description of the market segment and what types of products and services are included.

In their Market Review, our analysts identify the most significant events shaping a market including:
• Product rollouts
• New service offerings
• Significant M&A activity
• Corporate announcements
• Regulatory events such as FCC rulings
• Impact of court judgments

You will read what will be responsible for growth and decline in the Near-Term Market Drivers section, including analysis of the prospective impact of events.

Continuing in the Long-Term Market Driver section, the focus is on competitive, technological, and customer issues. What features will customers (e.g., service providers, enterprises, consumers) require in the future, and how that impact the market.

In the Market Ratings table (see metrics used below), you get an at a glance look at the players in a market, and how each compares to their competitors in key areas.

Page count: 5-7 pages

Publication date: Market Advisors are updated every six months.

How a Current Analysis Market Advisor can help you

►	Get analysis that goes beyond typical market forecast, market size and market share estimates, to examine overall trends and how competitors are shaping the market
►	Better understand the competitive landscape of your market
►	Get the latest on what events and trends are shaping a market
►	Make more informed investment decisions or recommendations
►	Compare players in a market

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Guide to Market Ratings Metrics

Current Perspective
Overall company assessment relative to competitors in the market.
►	Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
►	Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
►	Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
►	Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
►	Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.

Tier
Relative position of the competitor against other competitors.
►	Tier 1: Market leaders, at or near the top of market share, shape the direction of the market.
►	Tier 2: Challengers to the top tier; those that have the ability to get to the top tier if they execute properly but lack market share at this time to be considered a dominating vendor.
►	Tier 3: Smaller competitors that are either at the bottom of the market share pool and/or are considered niche players only.

Status
Relative position of the company against its competitors.
►	Mature: In business long enough to have legacy product/ service base, and stable customer base.
►	Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
►	Emerging: Delivering actual product but still a relatively small player in the market.
►	Startup: Pre-product or service.

Momentum
General direction of the company relative to others in the industry.
►	Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
►	Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
►	Neutral: Holding steady, no real gain or decline in market movement.
►	Negative: Beginning to lose market share and market leadership (perceived or actual).
►	Very Negative: Steep decline in market share or industry leadership (perceived or actual).

Future Vision
How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.
►	Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
►	Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
►	Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
►	Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
►	Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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