Enterprise Demand Research

Assessing Microsoft's Impact on the Enterprise Security Market

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Current Analysis, the leader in competitive response solutions, is launching a focused research project that will examine the market realities of Microsoft’s entry into the information security markets and the impact it is having on enterprise planning and purchasing of security solutions. The study will focus on two major segments of the enterprise security market: identity management and anti-virus/anti-spyware.

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Situation background

Microsoft has made a series of aggressive public moves to capture market awareness and establish itself as a major player in enterprise information security. Microsoft’s efforts have not been lost on IT and business leaders who are planning for and investing in their corporate information security strategies. While anecdotal evidence suggests that Microsoft’s presence in this market has caused some enterprises to delay or modify plans to invest in their security infrastructures, there is little market data available to guide security solution vendors or service providers in positioning relative to Microsoft’s activities.

Respond to the changing landscape

The study is designed to deliver qualitative and quantitative solutions to manage the issues that Microsoft's market presence is creating. The final deliverables will support strategic sales and marketing activities by providing insight into market trends, customer preferences, and significant purchase influencers.

The research will profile the purchase decision process and enable vendors to target key influencers and final decision makers with messages that have real impact.

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Key Issues Addressed: Examining security market realities

  • What types of identity management and anti-virus/anti-spyware components do organizations currently have in place?
  • Do buyers have a preference for solution "suites," or are they buying the best components for their organization and integrating them?
  • What level of credibility does Microsoft have in identity management and anti virus/anti-spyware?
  • What are the relative perceptions of competing providers?
  • What is the role of the channel in the evaluation, selection, implementation and management of identity management and anti-virus/anti-spyware solutions?
  • How do perceptions of pre- and post-implementation requirements (deployment, configuration, management) impact purchase decisions?
  • What role does regulatory compliance play in the adoption of identity management or anti-virus/antipyware solutions?

Benefits: Assess Microsoft's impact on the market

  • Understand enterprise perceptions of Microsoft’s strengths, weaknesses and credibility in identity management and anti-virus/anti-spyware solutions.
  • Identify the issues of importance to the key influencers and decision makers driving purchase decisions and enterprise security strategies.
  • Examine the planning and timing details of security investments and identify Microsoft's influence on them.
  • Focus your efforts and resources in the areas that will lead to improved revenue and customer satisfaction.

Delivering the tools that enable action

This research project combines the skills and expertise of Current Analysis’ industry analysts, market research specialists, and competitive response solutions to deliver highly actionable insight and high impact tools.

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Deliverables include

  • Custom Data Analysis
  • Competitor Profiles
  • On-site Presentations
  • Aggregate Data
  • Analyst Interactions
  • Input into Survey Design

Research methodology

  • Respondents: Leaders of enterprise security initiatives
  • Sample size: 250+
  • Geography: North America

David Baltaxe
Director, Primary Research

Phone +1 703 788 3747

Analyst bio

Contact us today to find out more

Vendors and service providers interested in participating in the design and execution of this research project should contact their Current Analysis sales representative immediately, or fill out the following form:

Items marked with an asterisk (*) are required.