The service provides a snapshot of the competitive landscape in Europe for propositions specifically for smartphones, including five-point qualitative assessments of each operator’s go-to-market strategy. It also flags new trends and best practices in the smartphone proposition market, with specific reference to the following issues:

• The evolution of prepaid and ‘no contract’ propositions
• Market segmentation and the evolution of a distinct set of propositions for the mass market
• Positioning of tiered versus ‘unlimited’ data plans
• Value-added inclusive benefits (e.g., content, data management tools, back-up and restore, etc.)
• Inclusive operator-branded apps
• The provision and positioning of multi-screen content services
• Mobile data plan convergence (i.e., data multi-SIM)
• New and differentiated marketing messages
• Go-to-market strategies for mass-market smartphone propositions
• Plans that imply traffic shaping through specific application bans
• Key partnerships with handset vendors for differentiated propositions
• The evolution of service bundles, including mobile Internet for smartphones

PRODUCT OVERVIEW

The Current Analysis Smartphone Plan Tracker Europe includes the following:

• Market Summaries - Each market summary provides an analytical summary of the key national operators’ mobile Internet and smartphone proposition strategies, strengths, weaknesses and recent competitive movements, picking up on best practices, differentiation and key pricing and service modeling trends.
• Operator Assessments - Each MNO within the covered markets is given a quarterly rating for its smartphone go-to-market strategy and services portfolio. A Current Perspective rating assesses the operator's overall competitiveness (Aggressive, Competitive, Neutral, Non-Competitive). Additionally, the operator’s pricing, positioning, channels, portfolio and quarterly competitive momentum are rated (from Excellent to Very Poor), with a justification for each rating.
• Quarterly Round-Ups - Quarterly Round-up reports provide an overview of the key and emerging best practices from across the European markets covered within the assessed quarter.
• Smartphone Plan Watch Reports - Weekly reports indentify and analyze the most interesting innovations from European service providers, looking at new propositions which create differentiation, a new competitive coordinate, or a solid OTT competitive response within the ‘smart device’ segment.
  

MARKETS COVERED

The Current Analysis Smartphone Plan Tracker Europe covers the following markets: the United Kingdom, Ireland, Austria, Germany, France, Spain, Italy, the Netherlands, the Czech Republic, Portugal, Hungary, Poland, Sweden, Denmark, Norway, Greece, Romania and Turkey.

CLIENT QUICK LINKS

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	Smartphone Plan Tracker Europe	Client access