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Small Business Mobile Data Tracker - Europe
Comprehensive Trend and Competitor Watch

The small business market has been traditionally underserved in Europe, not least of all in the area of mobile data, the marketing focus for which has been heavily skewed towards the consumer market of late. However, there are now signs that the small business mobile market is starting to come into its own with the arrival of business-centric apps and cloud based services.

Most carriers today agree that beyond retention, ‘cloud services’ for the consumer market are unlikely to present any real revenue uptick opportunities in the near to mid-term. However, small businesses have a real need for such products to increase productivity and reduce operational costs. Current Analysis tracks the way carriers are bundling and aligning these new services and products with their mobile data portfolio, both for smartphones and large-screen devices such as laptops and tablets.

Benefit from:
Independent, third party assessments
Comprehensive and cost-
effective trend watching tool
Best-practice catalyst
Comprehensive competitor watch
Performance benchmark tool
Strength / weakness monitor
Access to our renowned analyst team

The Current Analysis Small Business Mobile Data Tracker - Europe identifies competitor strengths and weaknesses and allows carriers to benchmark their own performance against that of their competitors. Our unique assessment methodology, based on the 4 Ps of Product, Place, Price, and Promotion, brings with it a crucial additional dimension: Innovation. The service includes the following key coverage:

  • 19 markets: Austria, Belgium, Czech Republic, Egypt, France, Germany, Greece, Hungary, Italy, Ireland, The Netherlands, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Turkey, and the United Kingdom
  • Assessments of each mobile provider: Over 60 operators in total
  • Quarterly updated Market Assessment: Key trends in each market, key areas of innovation, best practice and competitive response
  • Valuable quarterly assessment sessions: analysts provide additional insight into an untapped market
  • Comprehensive pan-European view: allows customers to learn from markets outside their footprint
  • BONUS: Analyst inquiry time bundled into product at no additional cost

Only Current Analysis includes access to our mobile data experts team to assist with incoming queries and ongoing research projects. Contact us today for more information.


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