Current Analysis Unveils CurrentCOMPETE 3.0™

Sterling, VA – October 20, 2008 – Current Analysis today announced the launch of CurrentCOMPETE 3.0™ – a revolutionary new service combining timely, actionable competitive intelligence on the telecommunications, IT and infrastructure software industries with tightly integrated, industry-leading research tools.

CurrentCOMPETE 3.0™ allows users easier access to Current Analysis’ unique tactical competitive analysis and makes it easy for users to create customized competitive dashboards to track companies of interest, as well as create side-by-side company and product comparisons. “CurrentCOMPETE 3.0 was created to ensure all Current Analysis users benefit from easier, more personalized access to the competitive intelligence and advice they need to win business,” said Robert Norberg, Vice-President of Product Development and IT.

Useful in any competitive situation, tactical competitive analysis is especially valuable in today's challenging economic conditions. “Any research firm which has tactical information that can help produce or close sales… should be in a better position (to help clients during these times),” said Louise Garnett, Vice-President and Lead Analyst at Outsell, Inc.

Some of the primary benefits of CurrentCOMPETE 3.0™ include:

Easier access to specific analysis:
A new browse manager allows users to aggregate analytical information by-company, by-market, by-analyst or by industry hot topic. Users can choose the browse option that works best for their specific intelligence-gathering needs.

Easy-to-create dashboard-views of all analysis:
Users can now view all Current Analysis intelligence pertaining to any one company or one market-area, in a single dashboard view.

New graphics help users get to more information with fewer clicks:
Each of the dashboard views has more graphics including an at-a-glance view of analyst's ratings of companies and products and improved visibility of the customizable and powerful company compare and product compare function.

Personalized access to pertinent analysis:
CurrentCOMPETE 3.0™ allows companies to create consistent home pages for all of their users including company-specific information.

Enhanced search capability:
CurrentCOMPETE 3.0™ also includes an improved search capability by adding the ability to filter search results by market or by report type.

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About Current Analysis

Current Analysis (www.currentanalysis.com) has been helping leading technology companies improve their competitive responsiveness since 1997. Sales teams, product managers, and marketing professionals rely on Current Analysis for the latest competitive analysis and tactical advice. Current Analysis’ structured, rapid competitive response solutions help companies improve their business performance and create a repeatable process advantage over competitors. The company serves more than 30,000 users at more than 125 enterprise clients across the globe.

Visit Current Analysis site http://www.currentanalysis.com to gain access to free sample reports and analyst telebriefing replays along with information on how to get signed up for the next analyst telebriefing.

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Media contact:
Natalie Spinelli
Marketing Manager
Current Analysis, Inc.
+1 703-788-3644
nspinelli@currentanalysis.com

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