Cisco, Motorola and SeaChange Lead New Current Analysis Ranking of On Demand Video Server (ODVS) Products

STERLING, VA – July 22, 2009 – A series of new Current Analysis reports focused on major on demand video server (ODVS) products finds that Cisco, Motorola and SeaChange lead the market.

The Product Assessment reports provide a collection of product profiles and rankings designed to measure the competitive propositions of ODVS products in addressing the evolving on-demand requirements of service providers for delivering personalized content experiences to consumers.

Rapidly expanding consumer appetite for content delivered on demand is raising the competitive stakes among ODVS vendors as they work to meet service provider requirements for managing the bandwidth, ingest, storage, and streaming resources inherent in offering increasingly personalized content experiences that satisfy the any content, anytime, anywhere mantra of consumers. In particular, ODVS vendors are addressing two key service provider challenges which are critical components for successfully executing on demand video business models: cost effectively scaling ODVS architectures and monetizing content delivered on demand.

The new Current Analysis ODVS Product Assessment Class features analysis of six major vendors, with Cisco ranked number one overall and Motorola and SeaChange coming in tied at a close second. Rankings for the ODVS Product Assessment Class are based on five key buying criteria driven primarily by service provider ODVS selection methods. The criteria include: ODVS scalability and performance, reliability and supportability, on demand functionality, green design and ODVS vendor market momentum and vision.

“ODVS vendors are evolving their product roadmaps to create differentiated propositions to support emerging architectural requirements for on demand delivery,” said Yoav Schreiber, Senior Analyst, Digital Media Infrastructure. “ODVS vendors, their system integrator partners such as Alcatel-Lucent, Ericsson and Nokia Siemens Networks, and their service provider customers are all jockeying to capitalize on burgeoning consumer appetite for a wider array of higher quality on demand video services.”

Current Analysis covers the global IP Video and IPTV market with a dedicated focus on video networking infrastructure and services, and has over ten analysts contributing to our daily competitive analysis in order to improve the effectiveness of sales and marketing teams.

For more details, please visit: http://www.currentanalysis.com/markets/odvs/

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Media contact:
Natalie Spinelli
Marketing Manager
Current Analysis, Inc.
+1 703-788-3644
nspinelli@currentanalysis.com

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