Current Analysis Launches Tablet Tracker

STERLING, VA., September 12, 2011 – Meeting the demand of its clients for detailed intelligence about the exploding consumer market for tablet computers, Current Analysis, Inc., the market leader in competitive response solutions for providers of IT and telecommunications solutions, equipment, and services, announced the launch of its new Tablet Tracker today.

As the 2011 holiday sales season approaches there are already over 250 different tablet devices on shelves at carriers, big box retailers, and major online outlets. The market is anything but static: new products are constantly reaching the market, prices are adjusted to compete, and some devices are pulled entirely. The Current Analysis Tablet Tracker provides vendors, carriers, and retailers with detailed insight into the competitive landscape for consumer tablets on a monthly basis.

Avi Greengart Current Analysis Research Director, Consumer Devices

“Vendors need a comprehensive understanding of what competitors are doing and how price points and features are evolving.”

“The Tablet Tracker extends the expertise we’ve built over ten years analyzing featurephones and smartphones to the consumer tablet category,” noted Avi Greengart, Research Director for Consumer Devices. “Our clients know that it is not enough to throw a tablet at the wall and expect it to stick. Vendors need a comprehensive understanding of what competitors are doing and how price points and features are evolving across various distribution channels. However, tracking and analyzing the market data internally is not cost effective – that’s where we can help.”

Providing data on pricing, new market entrants, and functionality trends, the Current Analysis Tablet Tracker enables timely reaction to competitive shifts in the market. Coverage includes quantitative pricing, form factor, and technical specifications for offerings at national telecommunications carriers (AT&T, Sprint, T-Mobile and Verizon Wireless), big box retailers, and major online-only distribution points. The Current Analysis Tablet Tracker includes both WiFi-only tablets and tablets with WiFi and cellular connectivity.

In addition to the monthly analysis and historical trending data, Current Analysis Tablet Tracker clients can engage Current Analysis’ market experts to review unique business issues and conduct ad hoc analysis. Current Analysis also continues to offer the Consumer Devices COMPETE subscription service, which includes qualitative competitive analysis on phones, tablets, and digital home devices.

Click here to learn more about the Current Analysis Tablet Tracker.

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Current Analysis (http://www.currentanalysis.com) has been helping leading technology companies improve their market intelligence since 1997. Sales teams, product managers, and marketing professionals rely on Current Analysis for the latest competitive analysis and tactical advice. Current Analysis' structured, rapid competitive response solutions help companies improve their business performance and create a repeatable process advantage over competitors. The company serves more than 30,000 users at over 200 enterprise clients across the telecommunications, networking, and business software industries.

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Media Contact:

Haidee Calore
Vice President, Marketing and Product Management

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