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3 - WSE (UK) 3
3 has opened up its walled garden and enables specific off-portal content to be viewed by users. Pricing for off-portal and on-portal remains aggressive and 3 content remains the best in the UK.
Price: $595 Contact us about head-to-head product comparisons

O2 - WSE (UK) i-mode
i-mode has lacked appeal in Europe and O2 UK is aiming to reverse this trend. But with a shaky subscription model, un-trained sales staff and a so far lacklustre marketing entrance, it will be difficult.
Price: $595 Contact us about head-to-head product comparisons

O2 - WSE (UK) O2 Active
O2 might not be the smallest operator in the UK, but its O2 Active portal certainly packs a punch, with O2 claiming 50% of all UK mobile Internet traffic. Why? The focus on interaction, flexibility and the youth market are powering its success.
Price: $595 Contact us about head-to-head product comparisons

Orange - WSE (UK) Orange World
TV is slowly becoming the flagship new service for Orange. However, competition in the TV space is increasing. Cost, accessibility and channel differentiation are paramount to success and Orange looks expensive.
Price: $595 Contact us about head-to-head product comparisons

T-Mobile - WSE (UK) t-zones
t-zones is a youth focused portal offering content to the young and trendy, cockney or Chav. The unique NewsExpress service has been discontinued and the pricing model is shaky and expensive compared to rivals.
Price: $595 Contact us about head-to-head product comparisons

Virgin Mobile - WSE (UK) Bites
Virgin definitely gnashes teeth with its youth-focused Bites mobile portal. But where’s the 3G?
Price: $595 Contact us about head-to-head product comparisons

Vodafone - WSE (UK) Vodafone live! UK
Vodafone live! is the Versace of mobile portals in the UK and Europe. Recently, more free content and try before you buy offers are justifying the operator’s position at the top of the mobile content podium.
Price: $595 Contact us about head-to-head product comparisons

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. Product Advisor Contents
  • Sections
  • - Current Perspective Rating
  • - Product Strengths & Weaknesses
  • - Product Buying Criteria
  • - Product Metrics

Page count: 5-7 pages

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  • Buying Criteria
    • Price
      • The cost of mobile content is the key purchasing criteria for mobile content and is usually the number one reason behind uptake of mobile portals.
    • Content
      • Without strong content, mobile portals would fail to stimulate demand for new services but customers need to find the right content for their needs.
    • Accessibility/Usability
      • The user interface of mobile portals contributes to the uptake of the portal and the use patterns of the end user.
    • Frequency of Updates
      • Content services must remain fresh and frequency of update is essential for customers that want to keep up with sporting or news events via their handsets.
  • Product Metrics
      • Services
        • Business
        • Information
        • Erotic
        • Music
        • Games
      • Browsing
        • Service Charge
      • User Interface
        • Accessibility
        • Frequency of Update
        • Latest Devices
      • Business
        • News
        • Stocks/ Shares
        • Business Extra Services
      • Information
        • Weather
        • Events
        • Restaurants
      • Lifestyle
        • Sport
        • Movies/ TV
        • Gambling
        • Games
        • Music/ Comedy
        • Pictures
        • Erotic
        • Chat
        • Mobile TV
      • Purchasing
        • Shopping
        • Auctions
      • Locate
        • Traffic/ Flights
        • Routes
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      3.

      Follow the checkout steps on our secure e-commerce site.

      All information you exchange with the secure site cannot be viewed by anyone else on the Web. All information is confidential and is used for internal purposes only. Under no circumstance will Current Analysis sell or otherwise redistribute this information.

      We accept the following credit cards:

      4. Once your credit card is confirmed, you can download the reports.
      Reports are in a PDF format. We recommend you view the reports with the latest version of Adobe Acrobat Reader
      5. Special Offer: If you purchase two or more reports in one category, we will send you a free Head-to-Head product comparison in one business day. More information. Contact us for special requirements.
      *The license grants rights to a single user for internal business or personal use only. Please contact us regarding licenses for enterprise-wide use, external use, and reprint rights.

      Contact Information
      Telephone: +1 703-788-3675 or email:

 
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