AT&T Cellular Video (CV) and Mobile TV
Although AT&T’s Mobile TV and CV service provide it with enough ammunition to compete on good footing with rivals, its limited 3G footprint, video content and high prices continue to limit its appeal to a few segments of its subscriber base. (3/6/2009)

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Sprint Nextel Video/TV
Sprint has been the most aggressive carrier in mobile video/TV, with a variety of channels, EV-DO handsets and attractive data plans and bundles. However, the plethora of channels and premium content makes the offering confusing and expensive. (3/9/2009)

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Verizon Wireless V CAST Video, V CAST TV
Verizon Wireless has had success with its V CAST video service due to an interesting blend of content and smart pricing strategy. Also, the carrier’s V CAST Mobile TV service that uses the MediaFLO network gives its customers a solid experience. (3/10/2009)

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• Sections
  
• - Current Perspective Rating
• - Product Strengths & Weaknesses
• - Product Buying Criteria
• - Product Metrics

Page count: 6-7 pages

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• Buying Criteria
  • Video Service Pricing
    • Pricing entails the relative price of the video service compared with the competition and whether it offers a good value relative to the included or available content.
  • Content and Choice
    • Content depth denotes the carrier's range in mobile video offerings, including video downloads, streaming video, live TV, music channels, and bilingual channels.
  • Devices and Usability
    • The number of mobile video service capable handsets a carrier offers running on its 3G network along with how easy it is for customers to use the service to access the content they want.

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• Product Metrics
  • Mobile Video Type and Service Requirements
    • Mobile Video Service
    • Type of Mobile Video
    • Other Data Service Requirements
  • Channels By Category
    • Number of Categories
    • Exclusive Carrier Channels
    • News
    • Sports
    • Weather
    • Family & Cartoons
    • Music
    • Movies/TV Show Content
    • Entertainment
    • Latino
    • Comedy
    • Spiritual
    • Net Selections Miscellaneous
    • Premium Channels
    • Premium Channel List
    • Premium Content Within Channels
  • Devices
    • Device Support
  • Customer Usability
    • Number of Handset Clicks to Get to Content Menu
    • Voice Calls while Playing Audio or Video Channels
    • Audio Streaming Content when Handset is Closed

Purchase Reports Online Purchasing and downloading reports online is quick and easy. 1. Accept the license agreement prepared by our lawyers.* 2. Select the reports you wish to purchase by clicking the "Purchase" button just below the report name and description. 3. Follow the checkout steps on our secure e-commerce site. All information you exchange with the secure site cannot be viewed by anyone else on the Web. All information is confidential and is used for internal purposes only. Under no circumstance will Current Analysis sell or otherwise redistribute this information. We accept the following credit cards: 4. Once your credit card is confirmed, you can download the reports. Reports are in a PDF format. We recommend you view the reports with the latest version of Adobe Acrobat Reader 5. Special Offer: If you purchase two or more reports in one category, we will send you a free Head-to-Head product comparison in one business day. More information. Contact us for special requirements. *The license grants rights to a single user for internal business or personal use only. Please contact us regarding licenses for enterprise-wide use, external use, and reprint rights. Contact Information Telephone: +1 703-788-3675 or email: