Alltel Axcess Text Messaging and Picture Messaging
As national rivals adjust their messaging strategies, Alltel’s Messaging Packs are still competitive, but not like when it pioneered generic messaging back in 2005. (5/3/2007)
| Price: $595 |
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AT&T (formerly Cingular Wireless) - Text Messaging, Multimedia Messaging
AT&T’s messaging services remain threatening to competitors. The newly launched international messaging pack and video share services mark a first for the wireless industry, casting an air of exclusivity around its offerings. (11/1/2007)
| Price: $595 |
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Sprint Nextel Short Text Messaging, Picture/Video Mail
Sprint’s text and picture messaging services are competitive in the U.S. due to a decent mix of messaging products. However, Sprint does not have one flat-rate package that includes text messaging and MMS messaging. (11/1/2007)
| Price: $595 |
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T-Mobile USA - Two-way Text Messaging, Picture & Video Messaging
T-Mobile USA has brought new life to its messaging services by doing away with a la carte plans and offering all-inclusive bundles. The bundles, although not innovative, deliver on cost and simplicity, two critical factors in driving usage. (4/4/2007)
| Price: $595 |
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Verizon Wireless IN Messaging (TXT, PIX, and FLIX)
Verizon Wireless’s latest enhancements have strengthened its offerings. By launching plans that lock in data revenue via inbuilt messaging, it has become the first carrier to plans combining voice with messaging services on a national scale. (11/1/2007)
| Price: $595 |
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- Sections
- - Current Perspective Rating
- - Product Strengths & Weaknesses
- - Product Buying Criteria
- - Product Metrics
Page count: 8 pages
Top
- Buying Criteria
- Price
- As in all communications services, pricing is an important buying criterion. With SMS and MMS service, incoming and outgoing per message charges, monthly packages, and overage charges are all factors.
- Content
- SMS and MMS can be used as a bearer channel for additional services such as new alerts, video clips, and instant messaging services. These services often allow users to extend existing networks of friends, family members, or colleagues.
- Coverage
- Where users can send and receive messages bounds SMS and MMS service usability, and as networks are in transition from 2G to 2.5G or 3G messaging coverage is often less available that voice coverage. Coverage issues include technology requirements, network footprint, inter-carrier compatibility, and roaming agreements.
- Equipment Options
- Both SMS and MMS require special handsets, with MMS being by far the more advanced. Picture phones are relatively new, and a carrier's selection of devices is important. More is not always better, but it does help a carrier to offer a variety of price points that match customer's preferences as well as limit risk from poor performing individual products.
Top
- Product Metrics
- SMS
- Mobile Terminate (MT) / Mobile Originate (MO)
- Packages / Pricing
- Promotions
- Co-marketing
- Max # of Characters per Message
- Cross-carrier SMS
- Mobile - to - E-mail
- MIN or MO Blocking
- Default to Per Message Price if No Bucket Selected
- Custom Messages / Responses
- Group Distribution
- Message Delivery Confirmation
- Push Alerts
- International Message Delivery
- Other Consumer Applications
- Domestic Roaming
- International Roaming
- Web Messaging Site
- # of Capable Handsets Sold
- Instant Messaging
- AOL IM Ready Phones
- MSN IM Ready Phones
- Yahoo! IM Ready Phones
- AOL
- MSN
- Yahoo!
- ICQ
- ICQ IM Ready Phones
- Carrier's Brand
- MMS
- Launch Date
- Vendor
- Content
- Pricing
- Default to Per Message Price
- Promotions
- Mobile to e-mail
- Mobile to Mobile
- Cross Carrier
- Handsets
- Imaging
| Purchase Reports Online |
| Purchasing and downloading reports online is quick and easy. |
| 1. |
Accept the license agreement prepared by our lawyers.* |
| 2. |
Select the reports you wish to purchase by clicking the "Purchase" button just below the report name and description. |
| 3. |
Follow the checkout steps on our secure e-commerce site.
|
| 4. |
Once your credit card is confirmed, you can download the reports.
|
Reports are in a PDF format. We recommend you view the reports with the latest version of Adobe Acrobat Reader |
|
| 5. |
Special Offer: If you purchase two or more reports in one category, we will send you a free Head-to-Head product comparison in one business day. More information. Contact us for special requirements. |
|
| *The license grants rights to a single user for internal business or personal use only. Please contact us regarding licenses for enterprise-wide use, external use, and reprint rights. |
|
|
Contact Information
Telephone: +1 703-788-3675 or email:
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