December 15, 2005
 
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Contents
8x8 and BellSouth March Two by Two into the Residential VoIP Market
EarthLink Boosts Its Small Business Services Portfolio by Acquiring New Edge Networks
Cox Levies New Round of Voice and Broadband Internet Upgrades, Launches in Las Vegas
RCN Sets Sights on Metro New York by Snapping Up ConEd Communications for $32 Million
MCI Introduces a 'Smart' Security Risk Management Service
   
 High-Impact Events in the Industry

8x8 and BellSouth March Two by Two into the Residential VoIP Market

On December 9th 8x8, a voice over IP (VoIP) service provider, and BellSouth have signed a private label agreement for 8x8 to provide the technology, integration, and operations services for the carrier’s BellSouth Digital Phone Service. 8x8 will provide the hardware for the service, in addition to overseeing customer service, fulfillment, and billing. BellSouth has launched its Digital Phone Service in Gainesville, FL, with more markets to be added in the near future.

Recommended Competitive Responses

Competitors offering VoIP services can tout that BellSouth has already initiated and terminated one VoIP program, saying it is more interested in preserving its reasonably new (2002) long-distance service than focusing on helping customers move to alternative services.

Competitors can point to BellSouth’s agreement with Lucent as an indication that the relationship is destined to be short-lived and is a temporary measure initiated by BellSouth to protect its customer base, rather than an alliance that will develop and grow over time.

Larger competitors such as Net2Phone can question the ability of a smaller company such as 8x8 to support the volume of customers that an RBOC is capable of bringing in.

Recommended End User/Customer Responses

BellSouth is an RBOC whose employees do not have experience in marketing and selling residential VoIP services. 8x8 will handle order fulfillment and post-installation customer support; however, BellSouth’s representatives need to be able to answer basic questions from customers investigating the service and 8x8 should ensure that it can provide ongoing training and support to assist the BellSouth sales force.

BellSouth will need to closely monitor 8x8’s sales and support responsiveness on an ongoing basis. If BellSouth customers do not have a positive sales and support experience, they will quickly move on to another provider.

LECs in BellSouth’s territory that do not offer VoIP services should contact 8x8 about utilizing its services to ensure that they can head off competition with the RBOCs as they expand VoIP services.

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EarthLink Boosts Its Small Business Services Portfolio by Acquiring New Edge Networks

On December 13th EarthLink announced its intentions to fully acquire New Edge Networks for $144 million. EarthLink, with its core services tied to the consumer, will try and build upon its new assets geared to business network services.

The new service will also provide interactive games, quizzes, and polls related to the TV programs. In2TV will be organized into six channel categories: LOL TV, Dramarama TV, Toontopia TV, Heroes and Horrors TV, Rush TV, and Vintage TV. AOL’s advertisers will have new opportunities to use in-stream video broadband advertising, sponsorships, and ad banners.

Recommended Competitive Responses

Competitors of New Edge Networks and EarthLink Business Services will need to address the upcoming merger, which poses a threat by the two companies being able to package their voice, data, protection, and security tools together to meet the demand for enterprise level broadband access and VPN services by both small office and home office users up to small and medium enterprise customers. Cable providers can compete on speeds as they do against all DSL providers. Incumbent local carriers offering DSL can compete on price and perceived value.

Covad should send out a message to the market welcoming EarthLink as a business partner, citing that both New Edge Networks and EarthLink have been, and continue to be, valuable business partners. The carrier needs to make sure that industry observers understand that the acquisition of New Edge Networks by EarthLink doesn't change its relationship substantively with either carrier, and that development initiatives such as line-powered voice aren't affected by New Edge's all-business broadband focus.

Recommended End User/Customer Responses

Current New Edge Networks customers should not be alarmed by the company being acquired by EarthLink, because the private company will remain unchanged with the same brand of services and staff. It will become a subsidiary of EarthLink and be strengthened with resources of a $1.3 billion Internet service provider.

Current business customers of either EarthLink or New Edge Networks should look for additional services that should become available to them in 2006 from the merging of the two companies' business services, such as Web hosting, VoIP, and Internet security.

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Cox Levies New Round of Voice and Broadband Internet Upgrades, Launches in Las Vegas

On November 30th Cox Communications increased the speed of its Premier Internet service, the carrier's fastest broadband tier, to 9 Mbps/1 Mbps at no additional charge. The upgrade is available in Cox's Cleveland, OH, Kansas, Oklahoma City and Tulsa, OK, and Orange County and San Diego, CA markets, and is $54.95 a month as part of a bundle. The carrier also has added “Phone Tools,” a set of converged voice/Internet calling features, for bundled services customers in Cox's Middle Georgia and Coast/Central Florida markets. The cable TV company also has launched Cox Digital Telephone service in Las Vegas.

Recommended Competitive Responses

AT&T needs to focus on its Yahoo! brand affiliation, and the features and content that its association with Yahoo! brings to the table. The carrier can also focus on price. AT&T can present itself as the broadband solution for cost-conscious customers.

BellSouth and other competing residential voice carriers don't need to respond to Cox's initial Middle Georgia and Gulf Coast/Central Florida launches of integrated voice/Internet calling features, but telephone carriers need to take this example to heart. Incumbent

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telephone companies need to be aware that cable providers with softswitch-powered infrastructure can deploy integrated features like Cox's “Phone Tools” relatively easily, at no major additional cost. They should prepare for a day when they might need to give away unified communications tools, whether unified messaging or a subset of Verizon iobi for free, as a bundling incentive and customer retention tool.

Sprint's local telephone operations in Las Vegas should step up its efforts to sell customers on satellite communications, which should be relatively easy to deploy in the Las Vegas suburbs. The deeper Sprint can get entrenched with satellite as part of the bundle, the better defended the incumbent local carrier will be as Cox tries gradually to build out its telephone markets and lure customers with bundled services.

Recommended End User/Customer Responses

To most residential broadband Internet customers, there isn't all that much of a difference once a customer gets above the range of 1 Mbps broadband service. While an “up to” 1.5 Mbps DSL service may have a noticeable difference compared to faster DSL and cable broadband services, any of the broadband services at this level or faster should be as much bandwidth as an ordinary customer needs for a satisfactory Web surfing experience.

AT&T's SBC Yahoo! service does offer premium services, but many parts of the Yahoo! service are advertising supported and generally available to all eyes crossing Yahoo!'s portal. In terms of a security suite and general portal, Cox lacks a big Web portal brand name on its front page but provides all the basic amenities that an ordinary customer might want for a satisfactory Web surfing experience.

R esidents in Las Vegas that need dialtone service, or for that matter a bundle of services, should have Cox and Sprint on their short list. But Cox estimates it will take until 2007 for the carrier to have its voice service available across all of the greater Las Vegas metro area, so customers that aren't served in the initial Cox dialtone launch may be in for a long wait.

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RCN Sets Sights on Metro New York by Snapping Up ConEd Communications for $32 Million

On December 6th RCN signed a definitive agreement to purchase Consolidated Edison Communications Holding Company, Inc. (CEC), bolstering its network assets in the New York metro and bringing in large enterprise customers. It’s a savvy move, but more will be needed to jumpstart RCN BS nationally.

Recommended Competitive Responses

Competitors can point to RCN Business Solutions’ overall product portfolio and ask just where it is going. RCN's business services are the baseline offered by similar business units of the incumbent cable carriers: cable broadband remote access and single-line voice on one hand, high-end, fiber-fed services on the other. CEC’s focus is data backup and disaster recovery, also veering towards the high-end. Where are managed services, IP VPNs, video, and voice?

RCN Business Solutions is two months old. While it may have put together some telecom veterans with its portfolio, nothing indicates they’ll have any success this time turning around a Chapter 11 company, especially as it launches one business while bringing a new one on board.

Competitors should point out that despite the importance of the metro New York area, RCN Business Solutions is trying to chase the large enterprise market through CEC, but can really only do so on CEC’s home turf - greater metropolitan New York. That leaves out most of RCN’s five other major metros, where CEC does not have the existing large enterprise customer base to jumpstart a Business Solutions presence there.

Recommended End User/Customer Responses

Business customers in the metropolitan New York area should definitely look into RCN Business Solutions after the CEC deal sometime in early 2006. RCN BS is an up and comer looking for new business, so if the service mix is right, it should be willing to compete on price, and bundled discounts.

RCN Business Solutions is a newcomer to commercial services, at least officially, so even though management is comprised of industry veterans, customers should hold their feet to the fire with tough SLAs and realistic expectations for installation dates, service upgrades, new product releases, etc.

Because of its fiber route diversity separate from most other telcos (including Verizon), it may make sense to use RCN Business Solutions as a second or back-up carrier for redundancy in case of an outage, especially in a mission-critical and potentially high-risk area such as Manhattan. RCN BS/CEC’s disaster recovery network bypasses that city, and its fiber network is diverse from the Verizon Empire City Subway ducts used by most other telcos.

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MCI Introduces a 'Smart' Security Risk Management Service

On December 6th MCI announced the launch of its NetSec Security Risk Management Service (SRM), a new managed solution that helps companies improve their security by quantifying, prioritizing, and remediating security risks across an enterprise. MCI's cloud-to-core offering enables companies to enhance their decision-making capabilities to take proactive and immediate action against threats and vulnerabilities.

Recommended Competitive Responses

All competitors need to point out that MCI and NetSec’s merger is still a new component of the company’s portfolio and with the merger with Verizon, MCI will remain a company in flux and could be an unstable environment to do business with.

AT&T needs to promote its own network-based security services that proactively monitor and track global attacks and can quantify and prioritize these attacks and make available all information via its user friendly customer portal.

Symantec needs to promote its own portfolio of managed services and solutions that includes the Symantec DeepSight Alert Service that allows clients the ability to integrate security services into their existing IT infrastructure, adding flexibility to a client’s ability to ensure a proactive secure environment.
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Recommended End User/Customer Responses

End users will be pleased with MCI’s enhancements to its security portfolio, as the acquisition of NetSec has brought new and enhanced security components to the company’s existing offerings and the pending Verizon merger will bring additional capabilities to the global provider.

Customers should question MCI regarding all its mergers and the potential impact on services, such as primary contact information and handling of services. Questions should include potential future downtimes, as well as analyst and engineer turnover.

Clients should perform due diligence while keeping MCI on their short list of potential providers; they should also consider AT&T, VeriSign, Symantec, Cybertrust, and others to ensure a best fit for business needs.

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