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The French MVNO Market Expands, in all Directions
Analyst: Emma Mohr-McClune, Senior Analyst, Enterprise Mobility Europe
Report Date: August 15, 2005
Type: Advisory Report
Modules: Enterprise Mobility - Europe, Wireless Services - Europe
The French MVNO market has been late to flower, and the fruit looks very strange indeed. Whereas the focus of early MVNO markets has been the low-cost consumer sector, the French MVNO market – just one year old – is already highly diverse. In the rest of Europe, the term ‘MVNO’ has become synonymous with cheap, unsophisticated consumer-centric tariffs: online SIM-only and ‘no-frills’ offers, intense price depreciation and the proliferation of youth-centric brands. However, of the ten French MVNOs created to date (see chart below), only two offer a classic prepaid tariff. Three offer subscriptions with some inclusive value-added ‘unlimited calling’ – considered throughout Europe to be the cutting edge of tariff innovation. Furthermore, 40% of all French MVNOs have successfully negotiated for GPRS or UMTS capacity leasing, with clear ambitions to compete in the higher-value mobile content space. A further one third of wholesale deals have been signed with business-oriented providers looking to bundle mobile into their existing portfolio of fixed and Internet offerings. What’s going on?
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