IBM Channels SOA Brand onto Users
On March 13th IBM announced new initiatives to assist customers and partners with the emerging computing trend called “service-oriented architecture” (SOA), which allows companies to streamline their business processes and match them to specific, componentized elements in the IT infrastructure.
Recommended Competitive Responses
► IBM’s bigger competitors, particularly Sun, Oracle, SAP, and BEA, will need to match many of these SOA partner programs and go further than simply offering blueprints and guides.
► Smaller competitors with more limited resources (most integration/ESB competitors, for example) will need to take a two-tack approach. They need to fit into IBM’s definitions and interoperate with various WebSphere elements so they can attract these partners to their solutions as well. However, they need to present their own architectural guides to SOAs, their own certifications and education programs, and their own ROI tools.
► In general, middleware firms should be preparing their own SOA registry/repository and governance strategies.
► Smaller firms with registries (i.e., Software AG, Fujitsu, Mercury Interactive/Systinet, Infravio, SOA Software, etc.) need to prepare to position against IBM, as well as interoperating with it and conforming to new standards in this area.
Recommended End User/Customer Responses
► IBM partners should keep in mind that these SOA programs are an entry point into selling solutions around integration and information access problems, as well as a way to sell new process-oriented applications.
► End users that are looking for a way to manage highly-distributed SOAs should strongly consider a registry product.
DataFlux Releases Its CDI Solution
On March 2nd DataFlux introduced the DataFlux CDI Solution (customer data integration) that enables companies to synchronize, consolidate and manage customer information from across an enterprise.
Recommended Competitive Responses
► CDI vendors such as Purisma, Siperian, DWL (IBM), Initiate Systems, etc., as well as vendors with MDM solutions (Hyperion, IBM, Informatica, i2 Technologies, Kalido, Oracle, SAP, etc.), should downplay DataFlux’s solution, noting that they can bring a range of capabilities to the issue of master data management, including data quality.
► Data quality vendors that support CDI, such as Innovative Systems and Trillium Software, as well as Firstlogic (Business Objects) and Similarity Systems (Informatica), should highlight their data quality efforts on behalf of CDI, noting the crucial role of data quality in CDI and noting how their own technology provides more or less the same capabilities offered by DataFlux.
Recommended End User/Customer Responses
► Customers and prospects should definitely consider the DataFlux CDI solution. The solution will enable customers to get a 360 degree view of their customers. Significantly, the solution is based on the company’s core data quality technology, which will ensure that the data is complete and accurate.
► Prospects should recognize that the DataFlux CDI solution offers a lot of flexibility in terms of implementing the solution.
► Prospects also should not be concerned that this is a new offering, since the company has been supporting CDI in one form or another for some time. Moreover, this solution is based on market-tested technology, and DataFlux has a number of CDI implementations behind it.
Top
|