AT&T Brings Affordable DWDM to the Mid-market Enterprise
On March 8th AT&T announced a new optical high speed access option for the small to mid size enterprise. The new service, AT&T Ultravailable Service Option 2, provides a lower-cost yet full-featured, end-to-end ring access alternative for customers who require up to four channels of DWDM.
Recommended Competitive Responses
► Competitors can point out that Ultravailable Service Option 2 SLAs are going to be less rigorous than what customers might negotiate with Ultravailable Network Service, since they are “off-the-shelf” instead of customized according to customer preference.
► Verizon Business can point to its own Dedicated Wavelength Ring (DWR) solution for enterprises, as a competitive answer to AT&T’s Ultravailable Network Service; while not specifically aimed at the small to midsize enterprise market like Service Option 2, DWR can provide the same basic functionality as Ultravailable Service Option 2.
► Metro fiber-based competitors can tout cheaper prices and a dedication to operations within a specific metro, which they can contrast against AT&T's national focus.
Recommended End User/Customer Responses
► AT&T ACCU-Ring customers should evaluate Ultravailable Service Option 2 on a price-performance basis. Those customers looking to grow and expand their bandwidth or application requirements may find the price point suitably attractive compared to a premium service like Ultravailable Network Service, given the additional functionality the extra bandwidth allows.
► Similarly, customers of Ultravailable Network Service should study Service Option 2 pricing to see if it makes sense to drop down to the lower-priced service. It’s possible some customers may be paying more for some bells and whistles they don’t truly need.
► Those customers contemplating moving to Ultravailable Service Option 2 should be aware that one of the reasons for its lower price is its SLAs, which are “off-the-shelf” instead of customized according to customer preference.
► Customers should definitely look into all the fiber options near their current addresses. If they can find competing fiber routes to build their metro ring, and point out to AT&T that they have options including building their own metro DWDM network, they can put price pressure on AT&T to get the very best possible metro DWDM pricing from the carrier.
Projity Debuts with Managed Project Service
On March 14th Projity officially launched its Project-ON-Demand. The on-demand managed application offers users a complete replacement of Microsoft Project, available cross-platform and priced/delivered on a monthly subscription basis. Projity shares a similar business model with salesforce.com.
Recommended Competitive Responses
► Projity is in many ways pioneering new ground, with Microsoft being the chief direct competitor to this service. Other managed applications providers such as USi, IBM, etc. should monitor Projity’s success and consider ways they could partner with the company, or evaluate what they may need to do if Projity is acquired by direct competitor.
► Microsoft should point out that if a user is looking for a software packaging “like Project” maybe they should go with the original Project that Microsoft offers and not a newborn alternative which might not be around or continue to work with Project files.
Recommended End User/Customer Responses
► End users looking for an online project management solution may find a lot appealing in Projity’s new service offering, especially among users that have embraced the Internet to facilitate their work environment.
► Users will want to evaluate and ensure that they are comfortable paying for all specific team members to be included in the project as some functionality is not available for non-members.
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