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Dataupia Enters DW Appliance Market with Scalable, Database-agile, Blade-based Solutions |
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Red Hat Refocuses Middleware Efforts and Expands into Data Management |
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Microsoft Posts Hosted Integration Services, Extolling “Software Plus Service” |
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HP Formally Launches Neoview Data Warehousing and Business Intelligence Platform |
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| High-Impact Events in the Industry |
Dataupia Enters DW Appliance Market with Scalable, Database-agile, Blade-based Solutions
| Current Perspective: |
| Positive |
| Vendor Importance: |
| High |
| Market Impact: |
| High |
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On May 14th Dataupia Corporation announced the general availability of the Dataupia Satori Server 12000, which integrates server, storage, and optimization software in a scalable, affordable data warehousing (DW) appliance.
Recommended Competitive Responses
► DW appliance startups that wish to stay competitive in the growing small-to-midsized-business (SMB) segment must respond rapidly and convincingly to the low-cost challenge from Dataupia. Netezza, DATAllegro, Greenplum, Vertica, and other DW appliance pure-plays must offer bare-bones DW appliances for at least $10,000 per usable TB, but not skimp on the modular scalability up to at least 400 TB, with clustering and failover for high availability.
► DW vendors that either have no appliance offerings, or are not yet price-competitive in the SMB segment, should consider either acquiring Dataupia or establishing technology partnerships with the startup.
► Oracle should include Dataupia in its recently established DW appliance partner program and develop a corresponding reference architecture.
► Microsoft should partner with Dataupia for low-end SQL Server DW appliances, equivalent to its new partnership with HP on the high-end side of the DW appliance market.
► Business Objects should include Dataupia in its recently established appliance partner program, and work with the vendor to develop BI, CPM, DW, and DI appliances to address the strategic and growing mid-market.
Recommended End User/Customer Responses
► Enterprises and SMBs that are looking for a low-cost, scalable, high-availabilty DW appliance should strongly consider Dataupia Satori Server 12000. The vendor provides the lowest-cost DW appliance on the market, on a per-usable-TB basis, thereby strongly challenging Netezza, DATAllegro, Greenplum, IBM, and others for dominance of this fast-growing market segment.
► Prospects that are looking for a low-cost DW appliance platform to deploy against existing BI/CPM applications (so long as the latter have been developed to Oracle Database, IBM DB2, or Microsoft SQL Server) should consider Dataupia Satori Server 12000, due to the fact that the appliance has been engineered so that these applications need not be modified. However, applications written to other DBMSs—such as those from Teradata, Sybase, and MySQL—will need to be rewritten to run against the Dataupia Satori Server 12000.
► Prospects that are looking for a high-end DW appliance that can scale beyond 400 TB, or which can be preconfigured with a broad range of BI/CPM and data integration (DI) software—from the same vendor or partners--should look elsewhere (to IBM, Oracle, Teradata, and others).
Red Hat Refocuses Middleware Efforts and Expands into Data Management
| Current Perspective: |
| Positive |
| Vendor Importance: |
| Very High |
| Market Impact: |
| High |
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On April 24th Red Hat rolled out its middleware strategy to drive the next migration to an Open Source Architecture with the announcement of an agreement to acquire MetaMatrix and the introduction of new JBoss offerings.
Recommended Competitive Responses
► IONA as the owner of an open source ESB and now all software assets of Red Hat competitor, LogicBlaze, should strengthen its open source SOA products positioning statements to emphasis its focus on infrastructure, rather than applications, to compete with Red Hat, which has chosen a broader infrastructure-oriented path.
► WSO2 should move its ESB from beta to production as quickly as possible to keep pace with Red Hat’s continued work with its Rosetta-based ESB.
► Closed-source SOA software vendors should monitor Red Hat’s approach to tightly integrated and well-tested, use case-based SOA stacks. As evidenced by recent moves at IBM with its portal product, this approach shows strong potential, especially if vendors are able to also combine vertical industry knowledge in the form of common processes, data models and best practices.
► Closed-source SOA software vendors employing open source solutions (IBM, IONA, TIBCO, BEA and Sun) should perceive Red Hat’s overall SOA vision as both disruptive and potentially threatening, particularly with regards to the company’s refocused efforts on community-driven software that can rapidly evolve and then feed stable, enterprise-ready solution stacks.
► All SOA rivals and potential rivals should see Red Hat’s acquisition of MetaMatrix as a clear shot over the bow in the battle to bring data accountability and governance to the SOA market, which has to date focused on governing processes and the data within those processes without truly addressing data sources.
Recommended End User/Customer Responses
► Existing Red Hat customers should investigate the company’s emerging JBoss Enterprise Platform Subscriptions. One of the first available solutions, JBoss Enterprise Application Platform for Portals, carries a very attractive price point ($9,000 annually for a standard subscription) and fulfills most customary portal requirements, including interportlet communications, support for WSRP, JSR 168 and JSR 170.
► Existing Red Hat middleware customers with active a la carte support subscriptions should discuss the possibility of transferring those subscriptions to the appropriate JBoss Enterprise Platform Subscriptions package, as these packaged solutions may cost less to support than the customer’s current environment.
► Potential Red Hat customers should welcome the JBoss Enterprise Application Platform as a replacement for the company’s previous JEMS product. This new subscription (like the Platform for Portals) tightly bundles JBoss’ main middleware offerings, including JBoss Application Server, with JBoss Hibernate, and JBoss Seam.
► MetaMatrix customers should press Red Hat to provide, as soon as the acquisition is complete, a clear roadmap that will carry their MetaMatrix EII software from licensed to open source. Initially, the company intends to transition existing software to a support subscription model, the details of which have yet to be communicated.
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Microsoft Posts Hosted Integration Services, Extolling “Software Plus Service”
| Current Perspective: |
| Positive |
| Vendor Importance: |
| High |
| Market Impact: |
| Very High |
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On May 3rd Microsoft launched a Community Technology Preview (CTP) program for BizTalk Server, hosting two BizTalk Services focused on connectivity and identity management. An SDK and access to these services are immediately and freely available on labs.biztalk.net, encouraging developers to provide feedback and build services for deployment on this Microsoft-hosted test environment.
Recommended Competitive Responses
► Traditional VAN and B2B integration vendors with hosted offerings should take special note of Microsoft’s foray into hosted integration solutions with both BizTalk Services and Dynamics CRM Live. BizTalk services in particular, owing to its technological neutrality, will offer a very compelling option for SMB customers looking to participate in or host external trade networks without investing in on-premise resources.
► B2B integration vendors such as SEEBURGER, Axway, GXS, and Sterling should continue to incorporate ESB capabilities actively within their solutions.
► B2B integration vendors with hosted solutions (GXS, Inovis, and Sterling) and hosted network services should promote their established security, scalability, and management capabilities as a differentiator compared with solutions provided by Microsoft and its partners in the future.
► SAP and Oracle should continue developing hosted application integration solutions, deepening existing connectors between line-of-business applications and in-cloud solutions.
► Vendors providing SaaS-enabling technologies such as Progress Software should consider expanding beyond strictly consulting engagements to productize these solutions for consumption within the broader ISV and enterprise communities.
► Traditional SOA rivals with predominantly Java-based solutions such as Oracle, TIBCO, Sun, Software AG/webMethods, and others should see this move as particularly threatening in terms of broadening the adoption of BizTalk Server as an integration platform.
Recommended End User/Customer Responses
► Existing BizTalk customers, particularly those with line-of-business application integration needs, should welcome and support Microsoft’s efforts with BizTalk Services, as the company’s vision will leverage existing Microsoft know-how but not limit customers to Microsoft server-side technologies.
► Both potential and existing Microsoft customers should press Microsoft for a more definitive plan of attack for BizTalk Services, which at present is limited to exploration rather than productization. It will be important to understand first and foremost if Microsoft will market BizTalk Services to ISVs, in which case customers will interact with these services via an intermediary within existing channel partner programs.
► Customers with some investment in Microsoft technologies that are currently subscribing to integration solutions from traditional B2B integration and VAN vendors should watch Microsoft carefully as the company stretches its wings and learns how to fly in this space. Whether BizTalk Services emerge as a Microsoft-hosted offering or as an ISV partner-driven offering, these customers will benefit from the use of or interoperability with BizTalk Services-based solutions.
► Potential customers should press Microsoft to extend the scope of BizTalk Services to encompass technologies from the company’s human workflow and collaboration server, SharePoint Server. Already, Microsoft has indicated a need for integrated workflow within its envisioned ISB, so this is not an unreasonable course of action.
HP Formally Launches Neoview Data Warehousing and Business Intelligence Platform
| Current Perspective: |
| Positive |
| Vendor Importance: |
| High |
| Market Impact: |
| Moderate |
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On April 24th HP formally unveiled a next-generation data warehouse (DW) platform and new business intelligence (BI) services under its new Business Information Optimization portfolio. HP also announced that several partners — Ab Initio, Business Objects, Cognos, Informatica, MicroStrategy and SAS — are providing Neoview customers with additional value through joint solutions; blended teams with specialized expertise in BI and other applications; pre-tested/tuned Neoview configurations; and tight integration with HP technology.
Recommended Competitive Responses
► IBM and Teradata should position HP as a late-comer to the DW market with an immature, incomplete solution that lacks some core features, such as DI and DQ components, for which HP must rely on third-party technology partners. Those vendors should stress that HP is not innovating with Neoview.
► IBM should emphasize that HP Neoview is a basic DW platform that has not been packaged effectively to address diverse customer segment and price-points. IBM should point to its own recently announced Dynamic Warehousing initiative, under which it now provides a range of Balanced Warehouse product classes that are targeted at price-points and requirements running the gamut from high-end enterprise DWs down to SMB DWs and low-end departmental data marts.
► Teradata should emphasize that HP Neoview has not been optimized for real-time BI applications, and that Teradata’s own DW product family is the pacesetter in the industry move toward real-time BI, DW and DI environments.
► DW appliance vendors — including IBM, Netezza, DATAllegro and Greenplum — should point out that HP Neoview is too expensive to appeal to the mid-market, and perhaps too expensive for many enterprise data marts that can be built up scalably from cost-effective, modular DW appliance building blocks.
Recommended End User/Customer Responses
► Enterprises seeking a highly scalable, high-performance, robust DW platform should evaluate HP Neoview both against comparable pre-configured offerings from IBM and Teradata, and also against DW deployments that they configure themselves utilizing hardware and software components from various vendors (possibly, but not necessarily including HP).
► Enterprises that seek a low-cost, preconfigured, pre-tested, pre-optimized DW platform should not consider HP Neoview, and should look instead to the growing range of modular, scalable DW appliances from IBM, Netezza, DATAllegro, Greenplum and others. Even in the most basic configuration, HP Neoview is far too expensive for mid-market or for many limited-scope enterprise data marts.
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