AT&T Offers Broadband and Wireless Customers Free Napster (Not Yahoo!) Online Music Service
On March 26th AT&T and Napster announced a new promotion that grants new and existing AT&T broadband and wireless customers a free one year membership to Napster To Go, which comes with unlimited access to over 3 million digital music song titles.
Recommended Competitive Responses
► Apple may hold off any notable competition for its share of online music content by offering customers the alternative of a subscription model like Napster’s. A weakness that Apple has today relative to its competition surrounds the concept of music discovery. Subscription-based services allow customers to listen to “try” new music without having to buy it. Apple limits customers to 30 second samples of songs.
► Yahoo! needs to offer its Verizon and AT&T DSL customers more services and free content to engage them and keep them loyal to its brand. There are many similar Web services available outside the Yahoo! umbrella. Yahoo! should provide an exclusive promotional rate for AT&T and Verizon DSL customers for its premium pay services, such as Yahoo! Music Unlimited, Yahoo! Mail Plus and Yahoo! Photo.
► Comcast should retool its long-time unchanged partnership with Rhapsody and its online music service. The provider should offer stronger promotions for cable customers to trial the music service with the incentive of free months of Rhapsody’s full access service for customers who agree to upgrade their bundles of broadband, digital cable and VoIP services. Instead, Comcast currently just offers a less attractive promotion of free radio streaming and a few free music downloads a month.
Recommended End User / Customer Actions
► AT&T customers who are music lovers will at first be enthralled by the prospect of one year free of Napster To Go, but these AT&T customers need to read the fine print and see if upgrading their AT&T wireless and broadband service makes good financial and practical sense. A one-year subscription to free unlimited music worth $180 may be a terrific value, but might not be worth it to AT&T customers who don’t have the need for an expensive cell phone or faster broadband connection.
► Music fans looking for a way to buy digital music should look at the monthly subscription models offered by Napster, RealNetworks and Yahoo! as cheap methods to access millions of songs for a low monthly fee. Prospective buyers need to make sure their portable music device is compatible with the subscription service first. They also need to realize that when they let their subscription lapse, they will lose access to all the music they downloaded.
► Apple iPod users are forced for the most part to use its iTunes Music Store to search and download new music. The most popular monthly subscription sites like Napster, Yahoo! Music Unlimited and Rhapsody do not work with Apple's popular iPod devices.
Dell to Its Competition: “Tera-Byte Me”
March 15, 2007 - Dell recently announced the availability of 1-terabyte single hard drive options in select Dell-branded and Alienware subsidiary configure-to-order desktop PCs. The hard drive, manufactured by Hitachi, marks the first appearance of a 1-terabyte single hard drive as such an option.
Current Analysis Perspective
► Current Analysis takes a positive stance on Dell’s latest first-to-market technology win. Many years ago Dell was able to woo consumers with such wins, which helped to bolster its brand among early adopters and the affluent. In some cases, months would pass before retail computers featured the same technology that Dell brought first to the market, giving the direct giant a sharp differentiator at certain peak volume times, such as the holiday season. Today, things have changed, and technology is incorporated into retail desktops much faster than before. Nevertheless, Dell appears to be returning to its roots while lending prestige to its premium XPS series. The hard drive component is an excellent choice given its fair amount of traction in the past year, including as an external component.
► Dell’s first-to-market 1-terabyte hard drive effort is a solid step forward if its intentions are to reestablish itself as a technology leader and regain mindshare among consumer PC buyers. Dell has at times become sluggish in regards to the bleeding-edge technology releases that originally helped build its reputation. Although it will take much more to polish the vendor’s tarnished image, the 1-terabyte hard drive initiative is a good first move.
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