Alcatel-Lucent Scales OXE, Sharpens Tools for Applications Sales
| Current Perspective: |
| Positive |
| Vendor Importance: |
| Moderate/High |
| Market Impact: |
| Moderate |
|
On September 20th Alcatel-Lucent introduced Corporate Communication Solutions for Large Enterprises, a program designed to match the needs of employees and their jobs with technology options. The program extends solutions bundles and new quoting tools to resellers. The company also announced enhanced and new products including: OmniPCX Enterprise 8.0, support for four new wireless handsets, a new OmniAccess WAN gateway series, the My Instant Communicator client interface, and various management, security and networking capabilities.
Recommended Competitor Responses
► Competitors should be aware of Alcatel-Lucent’s differentiators, but they should also focus on areas in which their rival is playing catch up. The DECT support and availability of a mid-size contact center in North America, PBX SIP trunk interoperability with a wider array of service providers, and even PBX scalability being introduced with OmniPCX Enterprise 8.0 are already checklist items within the portfolios of some of Alcatel-Lucent’s foremost rivals.
► All competitors should take a close look at Alcatel-Lucent’s My Instant Communicator user interface. The benefits to customers are clear-cut. But from a developer standpoint Alcatel-Lucent now has a single client to maintain and develop going forward.
► Alcatel-Lucent’s user profile tools and solutions bundling approach to selling applications is unique in its granularity, but it also can be perceived as a defensive move to counter previously announced initiatives from Avaya, Nortel and others.
► Competitors that have not introduced marketing programs in which solutions are pre-packaged according to user type and requirements should plan to do so.
► Avaya and Nortel should their respective Editions and UC 1-2-3 bundles as more straightforward and streamlined than the role-based user profiles that Alcatel-Lucent is proposing.
Recommended End User/Customer Responses
► Customers interested in OmniPCX Enterprise should ask Alcatel-Lucent to provide evidence of the cost benefits involved in buying bundled solutions rather than “by the part” purchases. Prospective customers should also keep tabs on server and other hardware costs throughout the sales process.
► Existing OmniPCX Enterprise customers should inquire whether they are eligible for the bundled communications packages being presented by Alcatel-Lucent. These customers should also determine the requirements to upgrade existing systems to version 8.0.
► Existing Alcatel-Lucent customers that have deployed the company’s UC applications should inquire about how they can implement the new My Instant Communicator interface, which can reduce training time and improve the user experience.
| Client Access - Enterprise Communications | |