Competitive Response Newsletter
   Personal Computers
   Helping You Respond to a Dynamic Marketplace
    Consumer Electronics Spotlight | Home | Archives | Subscribe | Modify Subscription/ opt-out |
    More Competitive Intelligence | Retail Sell-Through Highlights |   Digital Home | Company Advisors | Market Advisors |
   

February 8, 2007
Vista Launch Boosts Retail PC Sales

SAN DIEGO, Calif. – February 8, 2007 – Newly released sales information for the week ending February 3, 2007, indicates that U.S. retail consumers warmly embraced Microsoft’s introduction of Vista. Vista was available pre-installed on retail PCs for the first time on January 30, 2007.

Overall unit sales for the week ending February 3, 2007, jumped 173% when compared to the previous week and increased 67% year-over-year. This sales spike is a welcome sight for retailers, given that the preceding five weeks had seen sagging sales for PCs. This slowing was primarily due to a limited amount of inventory, as retailers and OEMs chose to keep their supply of non-Vista products limited in preparation for the Vista transition.

Retail PC Year-over-Year Growth
Copyright 2007 Current Analysis, Inc. www.currentanalysis.com

The Vista introduction was a hit not only in terms of overall volume, but also in terms of retail consumers’ preference for the higher-end version of Vista—Vista Home Premium. Vista Home Premium accounted for 70% of PC unit sales in the U.S. retail market during the first full week of Vista’s availability, while Vista Home Basic accounted for 22%

Retail PC Share by Operating System for Week Ending February 3, 2007
PC Category Vista Home Basic Vista Home Premium
Desktops 33% 59%
Notebooks 16% 76%
Copyright 2007 Current Analysis, Inc. www.currentanalysis.com

Additional findings include the following:

- The price difference between Vista Home Premium and Vista Home Basic PCs was considerable, with Vista Home Premium notebooks selling for an average sales price (ASP) of $863 and Vista Home Basic notebooks selling for an ASP $616. Despite this significant price premium, notebook consumers chose Vista Home Premium 76% of the time.

- HP was the most aggressive OEM of the Windows Vista introduction, accounting for a 54% share of Vista Home Premium sales and a 53% of Vista Home Basic unit sales. The week prior to the introduction of Vista (the week ending January 27, 2007), HP represented only 33% of all PC retail unit sales.

 

 
Latest Intelligence
Vista’s Impact
on Retail
PC Sales
Free report details
Vista's first week in the retail market. Drill down on impact in Notebooks and Desktops.
For a copy, please contact:
Rich Alires
+1 858 729 2885
ralires@currentanalysis.com



Current Analysis
Intelligence Tools
Sell-Through Analysis
Sell-Through Analysis from Current Analysis enables you to determine advertising and promotion effectiveness, conduct price-band analysis and evaluate trends in product specifications.

Current Analysis
Intelligence Tools
Competitive Value Index
The Current Analysis Competitive Value Index (CVI) tool, helps hardware companies understand price competitiveness by automatically sensing the closest competitive matches.

For More Information
For more information on any Current Analysis Competitive Intelligence Tool, please contact:
Rich Alires
Vice President Sales
+1 858 729 2885
ralires@currentanalysis.com


 If you have questions or problems, please contact Current Analysis at: compete@currentanalysis.com
 Current Analysis | Home Page | Client Login | Clients please contact: ClientServices@currentanalysis.com
 Modify Subscription (or opt-out): http://www.currentanalysis.com/r/modify/ |
  Read more Competitive Response Newsletters
  Telecom & Enterprise Infrastructure U.S. Wireless Voice & Data
  U.S. Telecom Services European Wireless Voice & Data
  European Telecom Services Computing & Digital Home
  Business Infrastructure Software  

Current Analysis helps clients beat the competition by providing continuous, in-depth competitive intelligence. We enable sales teams, marketing professionals, product managers, and executives to quickly anticipate and respond to competitive threats. We collaborate with clients to foster measurable improvements in competitive responsiveness. Request trial access. Request more information.

Current Analysis
21335 Signal Hill Plaza, Suite 200
Sterling, VA 20164, United States
Phone: +1 703 404 9200, Toll free: 877 787 8947
Paris, France, Phone: +33 (0) 1 41 14 83 14
© 1997-2007 Current Analysis Inc. All rights reserved. | Privacy Policy