Cellphones are among the most dynamic consumer product categories of any kind. What was once a small market for making phone calls on the go has become an enormous mass market with products targeting every demographic from those seeking basic communication to fashion statements. Cellphones voracious convergence devices, swallowing entire consumer electronics categories; consumer-oriented smartphones are platforms for messaging, computing, and consumer electronics. Consumer behavior, pricing, and product distribution in the U.S. often differ significantly from other geographies, and Current Analysis is uniquely capable of helping you make sense of the landscape. Our smartphone research also extends beyond the U.S. market to include significant products launched anywhere in the world.
- Market Assessments are provided for both featurephones and smartphones, providing definitions, a recap of recent market changes, and an assessment of future drivers in the category.
- Company Assessments evaluate major competitors’ place in the market, strategies, and SWOT analysis.
- In addition to the standard report types, our featurephone analysis includes quarterly trend reports.
- In addition to the standard report types, our smartphone analysis includes Product Assessments for every smartphone launched by a U.S. carrier; Product Assessments can be searched, sorted, and compared.
Companies covered include Apple, AT&T, Dell, Garmin-Asus, Google, HP, HTC, Kyocera Sanyo, LG, Microsoft, Motorola, Nokia, Palm, RIM, Samsung, Sony Ericsson, Sprint / Boost / Virgin, Symbian, T-Mobile, Verizon Wireless, and Vodafone, among others.
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