The Current Analysis Smart Innovations & Multiplay Trend Watch reports offer a weekly round-up of the most interesting ‘smart innovations,’ multiplay service modeling and value-add evolution from European service providers. Coverage includes new propositions which create differentiation or a new competitive coordinate, or which highlight ongoing trends in service modelling, positioning or value-add.
Smart Innovations & Multiplay Trend Watch reports evaluate the innovation level and market impact of new services categorized into the following ten classes:
- Smart partnerships
- Data multi-SIM
- Prepaid innovation
- Smart bundles
- Multi-screen innovation
- Smart multi-screen bundles
- Mobile advertising/marketing
- Mobile payments
- New ways with WiFi
- Operator-branded smart devices and applications
This report’s compact, analytical view can help a broad array of vendors, service and solution providers stay on top of the key service trends and service provider movements in this fast-moving industry, as well as a quarterly ‘look back’ on the status of key innovations to assess competitive response developments within the various categories.
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