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The Current Analysis CurrentCOMPETE coverage of consumer telecom services in Europe is designed to reflect the intelligence requirements of the 21st Century services industry, driven by a new breed of ‘total communications providers’. All of Europe’s top Tier 1s and many Tier 2s have now structured their formerly diverse fixed and mobile units down consumer-centric lines, with a single customer-facing business for consumers and enterprises respectively. Europe’s new ‘integrated operators’ are now exploring the competitive opportunity for multi-service provision in a bid to improve the customer base quality, lifetime longevity and nurture ARPU, whilst simultaneously reducing service provisioning costs (distribution, support and marketing).
Multi-service provision is now a strategic urgency, but it’s proving tricky to get right. Everyone’s working on it, but no one has really ‘cracked’ it, yet. Consumer Services Europe will monitor the progress, flagging success stories, value-added innovation, best practice and disruptive behaviour along the way, as well as ongoing evaluation of key new service launches across the entire communications field.
Consumer Services Europe includes analysis of major service launches, trends, and industry events in the form of structured Competitive Intelligence Reports and Intelligence Alerts from trade shows and vendor events. Longer, free-form Advisory Reports are also created to assess major market shifts. Company and Market Assessments provide context to events and help identify the strengths and weaknesses of competitors.
SMART INNOVATIONS & MULTIPLAY TREND REPORTS
Smart Innovations & Multiplay Trend Watch reports offer a weekly round-up of the most interesting ‘smart innovations,’ multiplay service modeling and value-add evolution from European service providers. Coverage includes new propositions which create differentiation or a new competitive coordinate, or which highlight ongoing trends in service modelling, positioning or value-add. Click here for more information.
MOBILE BROADBAND TRACKER EUROPE
The Current Analysis Mobile Broadband Tracker Europe provides detailed information and analysis on the mobile broadband portfolios of 60 national operators across 17 European countries across both consumer and business markets. The service assesses the current state of mobile broadband services and tracks recent changes, highlighting key competitive differentiators, fresh innovation, and lessons learned.
Click here for more information.
SMARTPHONE PLAN TRACKER EUROPE
The Current Analysis Smartphone Plan Europe Tracker monitors the evolution of smartphone plans and propositions for consumers from 42 operators within twelve key European markets initially, with specific reference to key iOS, Android, Windows 7 and leading RIM device propositions.
Click here for more information.
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