The Current Analysis CurrentCOMPETE Consumer Services coverage of Wireless Services tracks the operators and services supporting mobile wireless services in the United States market. Services covered include postpaid and prepaid offers for voice and data as well as application services such as mobile broadband and information access, mobile advertising, messaging, and gaming. As wireless infrastructure is enhanced to support 3G and 4G high-speed applications, enhanced services such as multimedia streaming and interactive gaming are also covered. As a foundation for critical analysis of the competitive service offers, customers may drill into more quantitative services.
Complementing our CurrentCOMPETE Consumer Services analysis, Current Analysis offers CurrentTRACK for tracking competitive service changes. The most popular option tracks consumer postpaid voice pricing and promotions in a representative sample of the United States regional markets. With the increasing competitive focus on prepaid, mobile broadband and international services, Current Analysis also provides monthly tracking services to keep abreast of these segments.
- Market Assessments are available for voice services, data access services and data content, providing definitions, a recap of recent market changes, and an assessment of future drivers in the category.
- Company Assessments evaluate major competitors’ place in the market, strategies, and SWOT analysis.
- In addition to the standard report types, our tracking services covers daily postpaid, monthly prepaid, international voice and data, mobile content, messaging, mobile email, internet and broadband.
- In addition to the standard report types, our analysis includes Product Assessments for prepaid services and messaging offerings from the major competitors.
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